How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place.

Unfortunately, your team has made one glaring error. You’ve forgotten to think about and p… Read more

Cut the Crust Off Your PR Sandwich

Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the insides of the sandwich (cut into triangles, of course!) and leave all the crust on the plate. When your mom would ask why you didn’t eat the entire sandwich, you’d say “I did!” You never knew why you didn’t like the … Read more

Public Relations & Ethics: Why the Bad Reputation?

While PR pros are known for being able to “spin” even the worst news into good press, they are often reluctant to tackle their own industry’s bad ethical reputation.   This reputation is a dirty little non-secret, and one many public relations professionals prefer not to … Read more

The History of the Press Release

The History of the Press Release

Have you ever heard the story of how a young man named Ivy Lee responded to a tragedy that took the lives of more than 50 people and used it to create what would become a mainstay of any public relations effort? Don’t worry if you haven’t. The truth is that most publi… Read more

Public Relations Basics: Mastering the Television Interview Process

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there… Read more