How to Write an Eye-Catching Press Release Headline
A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. There are hundreds of press releases released daily. But most of them don’t get picked up by the media and very few are read by the intended audience.
How to Write a Great Company Boilerplate for Your Press Releases
Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived.
7 Last Minute Things to Confirm Before Your Press Release Submission
If you’re not a detail-oriented person, then wading through the tiny details of a press release can be hard. Often with a long project and multiple drafts, you don’t want to read through it again. Yet with any press release submission, it’s vital for the document to be free from errors… Read more
What Is the Best Time to Send a Press Release?
Press releases have been around for decades and they are still one of the best methods of providing people with news and information. A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business.
The Most Common Press Release Mistakes (and How to Fix Them)
Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise.
Press releases are an excellent tool for both your marketing and public relations.
8 Easy SEO Tricks to Improve Your Press Releases
Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. The key to building an effective press release strategy is promoting high-quality content using searc… Read more
8 Ways to Ensure Your Press Releases Receive Media Coverage
Did you know most newspapers publish upwards of 200 articles a day? Some of the heaviest hitters are publishing more than 1,000 pieces of content on a daily basis.
That means there are a lot of journalists who are hungry for content. So why does it sometimes feel so difficult to get media coverage for your pre… Read more
Promote Your Event! 10 Tips to Attract Media Coverage With an Event Press Release
Okay—your big event is right around the corner.
Every least detail has been planned, everything’s ready to go, and you know it’s going to be incredible. Now it’s just a matter of promoting it. … Read more
Your Ultimate Guide to Press Release Distribution
So you’ve written a press release to highlight your company’s latest achievements? Now the biggest issue is to get the word out there.… Read more
Getting Your Press Releases in the Right Hands: What Is a Media List?
Newsrooms in the U.S. saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts.… Read more