Press Releases: DIY or Hire an Expert?

Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. You could save yourself valuable time and energy by working with a prof… Read more

How to Make Press Releases Meaningful in the Age of the Coronavirus

Have you ever read a bad press release? Have you ever written a bad press release? It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it.

Comparing Press Release Distribution Services: Everything You Need to Know

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product.

If you’re n… Read more

The Inverted Pyramid Writing Style for Press Releases: What You Need to Know

Want to write a press release that secures readers’ attention?

A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention.

If you want readers to absorb the important … Read more

Don’t Sweat It! A Complete Guide to Sending a Press Release

Did you know that the median number of clicks a press release gets is zero? This is extremely disheartening for those of us who spend our time making press releases.

You may think that press releases aren’t as exciting as they once were. But, the real problem is that people don’t understand how … Read more

Hiring a Professional: All the Reasons You Need a Press Release Writer

Is hiring a press release writer worth every cent?

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want.
Getting your message across is not enough.

There are a lot of cogs underneath that en… Read more

9 Things to Know When Using Press Releases for SEO

Why should you try writing press releases and do press releases work for SEO?

A press release is a great way to communicate and promote your company’s events and news. As of now, more than half of the population search for news reports online.

Press releases for SEO is a strategy to raise your visibil… Read more

Writing a Press Release in 2021: A Complete Guide for Beginners

Are you looking to promote your business in 2021? 2020 was a tough year for most of us, but it also helped birth many new businesses. 2021 looks to be a bright year ahead for getting the word out there on your business.

One of the best ways to promote your brand is by writing a press release. A press release is a sho… Read more

9 Potent Copywriting Tips and Tricks to Create Better Press Releases

Writing a good press release isn’t just about the facts. Press releases are important. While they’re intended to release important information and updates to the world, they require more than a bulleted list of facts and figures to be effective. This is where knowing how to write good copy c… Read more