SEO and Press Releases: How To Use It to Your Advantage (Without Overusing it)
Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. Over 50% of all website traffic comes from organic se… Read more
The Press Release Submission Process Explained
About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven st… Read more
DIY Press Releases vs. Hiring a Press Release Company: What to Know
About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though.
You could make costly mistakes with your press releases. Journal… Read more
8 Signs You Need to Improve Your Press Release Writing
Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release.… Read more
8 Characteristics of a Successful Press Release
Press Release Writing?
Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. Writing press releases is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about y… Read more
When is the Best Day and Time to Send a Press Release?
The Best Time to Send a Press Release
The best time to send a press release can vary depending on several factors, but here are some good rules of thumb:
- Between 8 AM and 10 AM, is best. This timing allows journalists to see your release early in their workday. In our testing, the email open rate for these press r
How to Choose a Press Release Topic for Small Businesses
Why The Right Press Release Topics are Important for Small Businesses
About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial.… Read more
Where to Send a Press Release
Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads.… Read more
10 Benefits of Distributing Digital Press Releases for Your Businesses
Digital Press Releases
Are you struggling to reach your target audience? Without a strong digital marketing strategy, it’s difficult to stand out from the crowd. With digital press releases, you can generate awareness and increase your online exposure.
Posting press releases online could giv… Read more
How to Send a Press Release
You’ve written the perfect press release. What do you do next?
Press Release Distribution Services
The most efficient way to maximize the value of your press release is to work with a quality press release distribution service to send it out to a wide audience of targeted journalists. The best ones, like e… Read more