A Few Simple Rules for Link Building with Press Releases

One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting.

Not surprisingly, press release distribution is one of the most pop… Read more

How Often Should You Send Press Releases?

At what point does “sending out a lot of press releases to gain exposure” (which generally is a good idea), become “I just angered every single journalist that covers my industry”? It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially … Read more

PR Oops: How to Correct Misinformation in a Press Release

In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.

There’s nothing more heart-sto… Read more

5 Reasons to Hate Traditional Press Releases

Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore.

1. They Get Ignored

You spend so much time getting everything just right on your press re… Read more

How to Write a Killer Press Release in 15 Minutes

If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number of press releases on a consistent basis. Obviously, you don’t want to spend any more time writing your press releases than you have to.

I’ve come up with a short list of tips to help you write your press releases fas… Read more

Why Evergreen Content Makes for Great Press Releases

When you think of press release topics, you probably think of time-sensitive news stories that have a very short shelf life. And while a lot of news is fleeting, it doesn’t always have to be this way. There is another type of news content that works great for press releases. I’m talking about evergreen conte… Read more

5 Things to Check before Sending That Press Release

So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be.

Here are 5 simple things to check before sending that press release.

1. Your story’s newswo… Read more

The AIDA System of Writing Press Releases

In Glengarry Glen Ross (one of the best movies ever), Alec Baldwin’s character Blake delivers a speech to some underperforming salesmen. During the hilarious, profanity-laden speech, Blake discusses the AIDA method of selling.

If you’ve been in the marketing world for a while, you probably know what A… Read more

How to Create News When You Don’t Have Any

In the past, I mentioned that one of the strategies used by PR magnets (those people who always seem to get media coverage for their clients) is the leaky faucet approach to PR. This involves dropping a steady series of press releases over time to eventually get media coverage. Basically, by constantly bei… Read more

How to Create a Media Kit

“Sure thing, I’d be happy to have a look at your company. Just send over your media kit,” says the interested reporter. Except, uh oh, as a small business owner, you had enough trouble getting your website designed. What’s this “media kit” the reporter is talking a… Read more