Choosing the Right Keywords for Your Press Release
In one report from comScore, it was revealed that U.S. searchers conducted 371 million news-related searches on search engines in February 2012. 371 million news-related searches in one month!
What does this mean for you? It means you need to be optimizing your press releases. Reporters and customers a… Read more
Are Your Press Releases Written in AP Style?
AP Style Press Releases
An AP Style Press Release is a press release that follows the guidelines of the Associated Press (AP)
Stylebook, widely recognized as the standard for journalistic writing. This style of press release is designed to deliver clear, concise, and accurate information about an org… Read more
4 Easy Ways to Provide Commentary on Current Events
You probably already know that one great way to get press is to tie your company to current events. Piggybacking on other news stories can make it easier for you to get quoted, get your name out there, create some buzz around your company, and establish yourself and your brand as an expert in the industry.
Why
… Read moreHot Tips for Writing a Better Boilerplate
Would you believe me if I said the boilerplate was one of the most important parts of your press release? Think about it – this is the chunk of text that gets used time and time again in every press release you send out. When you’re distributing press releases on a regular basis, that means your boilerplate is g… Read more
5 Ways to Actively Participate in Your Professional Organization
You want to help your colleagues and friends promote and improve the general well-being of your industry, but you’re not sure how. It can be a little daunting when others are throwing out ideas and organizing get-togethers. Here are a few things you can do in your professional organization to help out more… Read more
Subject Line Mistakes to Avoid when Sending Emails
Why Email Subject Lines Are Important
Chances are that email is one of your most frequently used communication tools. You probably use it to send your press releases to reporters and to market to your customers and prospects.
One of the most important parts of any email is the subject line.
Avoiding certai… Read more
Do Exclamation Points Have a Place in Press Releases?
Let’s cut to the chase here: NO. The answer is a resounding, 100%, no-BS NO. My reasoning here is simple: press releases are not advertisements. If your press release reads like an advertisement, it will go no place fast. Press releases are bits of news that others will hopefully use to create a compelling s… Read more
Press Release Trends for the New Year
Press releases may have a “classic” feel to them since they’ve been around so long, but they go through trends just like anything else does. And while you may not be aware of it, the basic press release is changing all the time.
2013 will be no different. Although it’s tough to say exactly what they will be, the … Read more
With Print Media on the Decline Will Journalists Be More Open to Your Story?
It’s no big secret that print journalism isn’t doing so great right now. With 24 hour news stations, the Internet, and even online versions of their own editions, newspapers and magazines are looking for ways to stay relevant in an increasingly electronic world.
However, their heartbreak and struggle c… Read more
4 Apostrophe Mistakes to Avoid
Apostrophes are tricky things for many people. I see them misused all the time, in blog posts, press releases, marketing materials, etc. And while you might think a misused apostrophe is nothing to call the grammar police over, I beg to differ. Misusing an apostrophe can change the meaning of words and an e… Read more