Coke is Killing the Press Release. Should You do the Same?

For years, people have been proclaiming the death of the press release, yet thousands of press releases still get sent out every single day. But when Coca-Cola announced that it was on a mission to “kill the press release,” people started to take notice, and some questioned whether they should follow suit… Read more

The Shocking Truths Behind “Viral Videos”

I can’t tell you how many stories I hear of clueless CEOs who go out to their PR team and tell them to “make us a viral video.” Not knowing how the web really works, they think it’s as simple as coming up with the most genius idea ever, filming it, and collecting the money from the Internet truck that pulls up to you… Read more

Why Your First Paragraph in a Press Release is Crucial to Success

There are many vital parts to a press release. Ideally, you want each and every aspect of the piece to be as amazing as possible, especially when you take into account how difficult it is for yours to get noticed by anyone. 

However, you can get away with one or two slip-ups in some areas of your press release. F… Read more

Turning a Press Release Into a Viral Video

Whether a press release gets printed by all the media outlets you wanted it to or completely tanks, there’s always a sense that there’s nothing else you can do with it. Its purpose has been used up and aside from plopping it up on your website’s “news” page, there’s no reason to keep it around.

Except there’s a… Read more

Do These Things After You’ve Received Media Coverage

You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to ca… Read more

Why You Should Still Try To Get Print Media Coverage

Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.… Read more

Should You Still Be Putting Keywords In Your Press Release Headlines?

We all know that SEO has evolved drastically over the past year or so. What once worked no longer works today, and if you don’t adapt, you run the risk of damaging your online presence. Simply put, the traditional SEO press release is dead. The days of stuffing your press releases with keywords and keyword-r… Read more

Keeping Your Email Content Crispy Fresh

An email campaign is only as good as its content. If you work hard to get a million subscribers you’re just going to lose them if your actual emails stink. What’s even more of a pain is having to constantly come up with fresh content as the weeks, months, and even years go by.

How do you keep the content fresh afte… Read more

Recent Press Releases That Show You How It’s Done

Need help with your press release efforts? Looking at samples of press releases is often the best way to know if you’re doing the best job with your own writing. One tendency is to stick to the past and look at press releases that have been successful before.

Instead, try reading recent ones and keeping up wit… Read more

Don’t Mistake Low ROI for No Potential

Return on Investment (ROI) is a funny thing. Sometimes it’s easy to tell when a PR or social media campaign is going to work out and totally be worth your time. Other times campaigns can take forever and it feels like your efforts will ever come to fruition no matter what you do. It doesn’t help that human behav… Read more