When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release prop… Read more
If a tree falls in the forest but no one is around to hear it, does it make a sound? The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money?” The short answer to that second question is no, probably … Read more
Are you a journalist or news organization wondering where to get your news? Have you looked into PR Newswire for journalists yet?… Read more
With the advent of the 24-hour news cycle, journalists have more pressure to find breaking news to cover. The trouble is not every day is an eventful news day. … Read more
Does your business need to attract media attention, quickly?
Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage?… Read more
Communication is a skill that you can never be complacent with if you’re trying to grow your brand.
In the age of social media, you might not have ever considered just how valuable something like an online press release can be. There are lots of benefits… Read more
Do you want a way to build the authority of your brand by forming relationships with journalists… Read more
Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. … Read more
Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still … Read more
Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.
In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more