8 Characteristics of a Successful Press Release

Press Release Writing?

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. Writing press releases is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about y… Read more

When is the Best Day and Time to Send a Press Release?

The Best Time to Send a Press Release

The best time to send a press release can vary depending on several factors, but here are some good rules of thumb:

1. Between 8 AM and 10 AM, is best. This timing allows journalists to see your release early in their workday. In our testing, the email open rate for these press r

How to Choose a Press Release Topic for Small Businesses

Why The Right Press Release Topics are Important for Small Businesses

About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial.… Read more

Where to Send a Press Release

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads.… Read more

10 Benefits of Distributing Digital Press Releases for Your Businesses

Digital Press Releases

Are you struggling to reach your target audience? Without a strong digital marketing strategy, it’s difficult to stand out from the crowd. With digital press releases, you can generate awareness and increase your online exposure.

Posting press releases online could giv… Read more

How to Send a Press Release

Press Release Distribution Services

The most efficient way to maximize the value of your press release is to work with a quality press release distribution service to send it out to a wide audience of targeted journalists. The best ones, like e… Read more

Press Release Examples: What to Include in Your Next Press Release

An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your poi… Read more

12 Benefits of Press Coverage for Your Business

It takes between five and seven impressions before people remember your brand. About 94% of consumers show loyalty to brands that offer complete transparency. With a press coverage strategy, you can reach customers, generate awareness, and remain transparent.… Read more

Perfect PR Pitch Strategies for Getting More Press: The Best Tactics to Grab Attention and Sell Your Story

It’s difficult to get a reporter’s attention these days. They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! We’re going to g… Read more

5 Tips on Creating Social Media Press Releases

Tips for Social Media Press Releases

Are you wondering how you can make your press releases work on social media? Creating a social media press release, in addition to your normal press release, is a great way to make the most of your press releases by sharing them with a wide audience online. 

If you want to b… Read more