Top Tips for Proofreading Your Press Release
When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the … Read more
Reputation Management: Dominating the Search Results for Your Company Name
Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cyc… Read more
The 4 Characteristics of an Effective PR Campaign
What makes some PR campaigns successful while others are flops? While there are a lot of variables in every PR campaign, I’ve come to realize that the most successful campaigns share 4 things in common.… Read more
The Dos and Don’ts of Press Release Writing
When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.”
Check out these press release writing dos a… Read more
Top 7 Media Relations Mistakes
In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. … Read more
Top 5 Tips for Writing Killer Press Release Headlines
Without a headline that demands attention, your press release will never have a chance of getting serious exposure. It doesn’t matter if your press release is being sent to editors at the top industry news outlets or if you’re publishing it online yourself, everyone – from editors to … Read more
Five Ways to Make Your Press Release Stand Out in a Crowd
As you proof-read your press release, you check to make sure all the essential elements are there: attention-grabbing headline, well-articulated news angles, dateline written in AP style, tightly-written introductory paragraph that includes all five “W’s,” a quote from a com… Read more
Six Consecutive Press Release Failures. Why Bother?
I have seen press releases generate tens of millions of dollars in publicity $449 at a time. If you don’t believe me, just visit: https://www.ereleases.com/testimonials/
Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press rele… Read more
PR Quotes: How Being Controversial, Despite Being Wrong, Attracts Media Coverage
I follow the television industry. It’s a medium I devote about five minutes a day trying to follow largely by headlines and RSS feeds. Today I saw this headline and had to dig deeper: Big Media Sites Like Hulu “Anti-Consumer, Anti-Media Employees, Anti-America”?
The headline borrow… Read more
The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More
It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations.
Question: I recen… Read more