When to Tweet a Reporter (And When Not To)
How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend.
It’s not as complicated as i… Read more
Why Should Anyone Follow You?
It seems like everywhere I look, I’m being bombarded with Facebook and Twitter icons from companies who are trying to gain fans and followers. They slap these social media badges on their websites, blogs, business cards, print ads, and even TV commercials, but one thing I’ve noticed is none of these compa… Read more
5 Out-of-the-Box Press Release Ideas
Sometimes it seems like writing press releases is a fruitless exercise. Usually this comes about because you’ve simply run out of fun ideas – which shows up in your writing! Nobody wants to read a boring press release, so yours get rejected. It’s a catch-22.
So to help with this conundrum, let’s take a look a… Read more
The Phony Press Release Trend: Why It Hurts the Industry
As you pore over your morning emails, you see a press release from your company’s president that he is very sorry for the recent problems customers have encountered with the latest product release. He promises no more errors will be made in the future, but in the meantime, all customers experiencing issue… Read more
What Should Be in Your Press Release’s Company Boilerplate? (+ Examples)
Boilerplates In Press Releases
Boilerplates in press releases are one of the most important elements of a press release and one of the best things you can do to communicate the key information that needs to be provided in every press release.
What is a Boilerplate in a Press Release
A “boilerplate” is basic… Read more
5 Press Release Writing Mistakes that Will Out you as a Rookie
Don’t Make These Press Release Mistakes
When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more
How Much Is Too Much? At What Frequency Should You Send Press Releases?
At what point does “sending out a lot of press releases to gain exposure” become “I just angered every single journalist in my city?” It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially to ones that you’ve already submitted.
On the ot… Read more
5 Questions to Determine Whether Your Press Release is Newsworthy
Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually new… Read more
PR Oops: How to Correct Misinformation in a Press Release
In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.
There’s nothing more heart-sto… Read more
Tactics for Stronger Opening Paragraphs in Your Press Releases
When it comes to press releases, first impressions are everything. If the opening (or “lead”) paragraph of your press release doesn’t quickly grab the attention of the reader, everything else you’ve written is for nothing. Your press release won’t get picked up, and your story will die. It’s pretty simp… Read more