3 Reasons Why You Should Write a White Paper

It’s one of the lesser used PR tactics out there currently, but writing a white paper for your company’s product can do wonders for your business. I suspect the reason it’s so rare now is because they take time and energy to produce. Plus, it takes a mixture of creativity and raw know-how to make a proper white … Read more

5 Ways to Lose the Trust of Your Customers

What is the underlying purpose of all the PR work you’re doing? Why are you spending all of this time and money? Yes, it’s inevitably to bring in more business, but you accomplish this through building relationships. So all the public relations work you do  —  it’s to get people to like and… Read more

Toughest Challenges PR Pros Face

Every industry comes with its own unique challenges and hurdles, and the public relations field is no different. However, there are certain challenges PR pros face that make this career particularly tough sometimes, especially under certain circumstances.

Don’t get me wrong, I don’t think it’s as str… Read more

Finding the Best Media Outlet for Your Product’s Launch

I once had a client who was launching a really terrific golf product. We were discussing what the best plan was to get the word out about his item, and he told me he wanted to send out the initial wave to editors of business magazines.

I thought that was strange, so I asked him why. “Businessmen play golf,” he sai… Read more

Haters Gonna Hate: How to Let It Go

There’s always somebody. No matter how well you think you’re doing, there’s always the one person who comes onto your Facebook page or sends you an email telling you just how much you suck. Everything you’ve done up to this point in your life is wrong and your business will close its doors in a matter of hours…… Read more

5 Reasons You Should Always Follow Up On Your Pitches

Some media members have PR people believing they live by the motto: “Don’t call us, we’ll call you.” That’s why you might think that when you don’t get a response on that press release you sent out it must mean that no one is interested. Maybe that is the case, but maybe it’s not. The only way to know for sure is to … Read more

A Guide to Writing without Fluff

Fluff … it worked nice on those high school research papers when you had to hit a minimum word count, but when it comes to composing marketing materials for your company, you want to do whatever it takes to eliminate the excess. Why? Because it’s easy for your message to get lost among the extra verbiage.

So ho… Read more

5 Easy Ways to Get a Press Release Printed

Though getting a press release printed in the newspaper or a magazine seems like a big project, it’s often an easier task than you think. One of the few things holding you back is the sheer volume of press releases out there competing against yours. How are you supposed to make yourself seen when chances are y… Read more

Tips for Better Transitions in Your Writing

If you aren’t a professional press release writer, then you may find that composing your releases doesn’t exactly come naturally. In fact, getting all the facts down on paper may leave you with a repetitive list that has you stretching and yawning halfway through. So the question is: how do you keep your ne… Read more

7 Common Proofreading Mistakes in Press Releases

It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage.

But then you reread it. And guess what? You notice you made all … Read more