Don’t Underestimate the Power of Your Words
There’s something every PR pro out there needs to hear. It’s a message that seems obvious when you hear it but many forget it in their day to day work. What all of us need to be reminded of is every word you say and write could completely change your life and your business.
See? It doesn’t sound all that revolutio… Read more
What David Ogilvy Can Teach You About Press Release Writing
David Ogilvy was one of the original mad men. He was one of the most famous copywriters ever, and he built a huge, successful ad agency that’s still around to this day. Needless to say, there’s a lot we can learn all these years later from Ogilvy …even about press release writing.
In 1982, Ogilvy sent out a memo … Read more
Is Your Press Release Full of Fragments or Run-on Sentences?
As the internet continues to be flooded with gobs and gobs of press releases, the overall quality seems to be getting watered down. As I have highlighted in a number of posts, it’s not just the actual content (although that is an issue, as people put up release after release for links with no real newsworthy c… Read more
When to Retract or Correct a Press Release
Retracting a Press Release
To retract a press release means to officially withdraw or take back the statement or information that was previously disseminated to the public and the media. This is usually done when the information in the original press release is found to be incorrect, misleading, or no lo… Read more
How to Make a Long Press Release Easier to Read
In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release.
Unfortunately, most people don’t like to read a lot of words, and if you send o… Read more
Should You Use Google’s New Tool to Disavow Links to Old Press Releases?
Not so long ago, search engine optimization was pretty easy. Basically a standard, moderately successful SEO strategy looked like this:
- Optimize your site.
- Write a few pieces of content per month.
- Spin that content into a million other pieces of content.
- Post the content in as many places as possible to g
Are You Sending Everyone the Same Press Release?
Tell me if this sounds familiar: You have a great story, so you write a press release. You then send that one press release out to everyone on your media list — local newspaper reporters, editors at national publications, bloggers, TV/radio people, etc.
Admit it, you’ve done this. Probably all of us are gui… Read more
8 Grammar Mistakes to Avoid in Press Release Writing
If you look closely, you’ll see grammar mistakes everywhere. From Facebook to advertisements, it seems no place is safe from the torturing of the English language. And yes, it happens with press releases too, especially as we see more and more small businesses turning to releases as ways to market online … Read more
How to Punctuate Quotes Correctly in Your Press Releases
How to Punctuate Quotes in Your Press Releases
Let me begin by saying that I’m no grammar Nazi. However, the fact is that for many people, grammar and mechanics will make or break whether they put any stock into your writing. So if you want them to take you seriously, which you obviously do, you should underst… Read more
Why You’re Suffering from Writer’s Block
Bukowski once said, “Writing about a writer’s block is better than not writing at all,” so here I am today writing a post about writer’s block. Hey, if it’s good enough for Bukowski, it’s good enough for me.
In all seriousness, writer’s block is something we all deal with from time to time. Whether you’re str… Read more