The Essence of Public Relations in a Digital World

It’s safe to say that PR has adapted to the digital world safe and sound. Some industries, like buggy whip crafting, just don’t translate to new technologies and fall to the wayside eventually, but PR has managed to survive the transition. While some things like press releases are in danger of eventually f… Read more

How to Think 3 Steps Ahead in PR

Public relations is all about timing. Post something online at the right time and you’re golden – post at the wrong time and you’re out of luck. Release your press release right as the holiday shopping period begins and you’re rich – release it too late and you missed the window. With careful planning comes g… Read more

Choosing a Winning Subject for Your Next Press Release

If you’ve had trouble recently getting the attention of even the most faithful of your editor and journalist friends, then you may need to take a look at the type of material you’re sending. You could be getting a little too “familiar” and started figuring that everything is ok to send or even write about. 

I… Read more

PR Problems You Never Expected

Most PR pros have a grandiose idea of what public relations is before they go into the field. They see representation of it on TV or a movie and believe that the job is all glamour and hobnobbing with celebrities all the time. However, after a few years actually doing PR work, they quickly discover it’s not all … Read more

Differences Between Writing a Press Release and a Blog

Writing is writing, right? You sit down, bang your head on the desk for a while, and eventually you come away with something that resembles properly formed sentences. While there is some truth to this (especially the head banging part), it would be unwise to pretend that the process of writing a press relea… Read more

The Value of Adding an Info Box to Your Press Release

While the main goal when sending a press release is to have your story ultimately get picked up by the reporter, the first and most important thing you’re trying to do is to get your press release read. And with reporters receiving dozens—even hundreds—of press releases day in and day out, this is often a mor… Read more

Different Press Releases Have Different Audiences

John Steinbeck, author of the Pulitzer Prize-winning novel The Grapes of Wrath, once said, “Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one.”

While your press release writing might not earn y… Read more

A Bad Press Release Doesn’t Get Better By Sending It Over And Over Again

What Annoys Reporters Most About Press Releases

When asked the question, “What annoys you about press releases?” Yahoo! Finance’s Rick Newman said, “The ones sent to me 2, 3 4 times, as if I’ll be more likely to respond; sending irrelevant material multiple times doesn’t make it any more relevant.”

Look, … Read more

The Most Important Questions to Ask when Negotiating an Exclusive Coverage Agreement

Offering a reporter or media outlet an exclusive can give them a huge incentive to cover your story. Every outlet wants to be the first to cover a big story, so offering them an exclusive is a great way to pique their interest while at the same time building their trust and taking the relationship to the next le… Read more

HARO Isn’t Your Only Tool For Finding Journalist Requests

If you’ve spent any time on our blog at all, you know how much we love HARO. It’s one of our favorite free PR tools. You just sign up, and 3 times a day, you get an email containing a huge list of queries from reporters looking for sources for their stories. It’s an easy way to find media opportunities and potentia… Read more