4 Tips for Understanding Social Media Metrics
Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important question to ask yourself with each of them is whether or not that metric is helping you to make choices and take ac… Read more
5 Google+ Hangout Ideas for Small Business
Ever had a situation with a customer that really wasn’t resolved via email? Perhaps you needed to be able to chat with them face to face in order to figure out the best way to resolve their situation? This situation pops up for many small business owners and employees, most often when there isn’t time to drive … Read more
A Pinterest Business Account: Why You Should Have One
It seems like everyone is on Pinterest these days. Whether it’s finding that perfect recipe or planning your dream house, Pinterest is a great way to gather all of your ideas in one place. It’s also a great place to gain new customers and make a little money. If you don’t already have a Pinterest Business acco… Read more
How to Promote Your Content Marketing with Press Releases
What are the best practices for content promotion? Obviously, we include social media sharing, SEO, digital advertising, as well as cross promotion across websites, social media pages, and through email. These are all great ways to get the word out about the valuable content that you have to offer. Howe… Read more
7 Press Release Ideas for Any Industry
Most of the time finding a topic for a press release is easy—your company has a new product coming out or is increasing the services offered. Other times finding something to write about is difficult. You want to get some press for your company, but don’t want to waste anyone’s time with fluff. So what are som… Read more
5 Reasons You Should Show Personality in a Press Release
We have talked a lot about making sure that your press release is concise and easy to read and understand. Journalists, bloggers, and other writers don’t have a lot of time to read lengthy prose on your news, however, that doesn’t mean it needs to be a “just the facts” piece with no excitement to it. There are s… Read more
3 Ideas for Creatively Formatting Your Press Release
The whole purpose of the press release is for a company, organization or individual to be able to share what’s happening in their world with the public. Often, the information is creative, insightful, and useful—people will really want to know what your press release has to say. Unfortunately for all you … Read more
Unethical Business Practices – The Effects They Can Have On Your Company
Unethical Business Practices
Unethical business practices and ethical misconduct in any company can lead to very serious consequences which can cause the company time and money in trying to repair their business reputation and any legal issues that may arise depending on the severity of the situation… Read more
How to Get Better Media Coverage for Your Release
Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outl… Read more
Facebook Instant Articles: Get Started Sharing Your Content
Last year, Facebook introduced Instant Articles to get their toe in the publishing game. They also wanted to offer an option for faster downloads and better displays of content, which meant having the content open directly in Facebook’s app, instead an outside website. It started as a beta test with a few … Read more