What is a Newswire Service and How Is It Used?
Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people. … Read more
A Guide to Online Press Releases: Everything You Need to Know
Communication is a skill that you can never be complacent with if you’re trying to grow your brand.
In the age of social media, you might not have ever considered just how valuable something like an online press release can be. There are lots of benefits… Read more
How to Choose the Best Press Release Writing Service for Your Specific Needs
Do you want a way to build the authority of your brand by forming relationships with journalists… Read more
The Ultimate Guide on How to Distribute a Press Release
Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. … Read more
What Is the Purpose of a Press Release? What Exactly Is It?
Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still … Read more
How to Send a Press Release and Why They Still Matter in 2020
Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.
In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more
Employees – Hiring, Training, Leading – is this Boring Or…?
Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!
Hiring the Right Customer Service Agents to Represent Your Brand
Your customer service agents are your front line employees. These ar… Read more
More About Customers – Love On ‘Em, Talk To ‘Em
Make Every Day Feel Like Customer Appreciation Day
Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for grant… Read more
Customer Love, Customer Hate, and PR
Don’t Take Your Customers For Granted
When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood.
Somewhere along the way, though, something changes. It’s almost like making a New Yea… Read more
Email – Forgotten Communication Powerhouse
Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “open rates” have declined.
But her… Read more