The Future of PR in a Digital World
Like it or not, the face of public relations has changed. In this increasingly digital world, PR is no longer about spreading your message to the passive, reactive public. Our audience is now more active than ever – even participating in our message – and companies that push against this are falling … Read more
5 Reasons PR Will Never Die
With many companies taking on their own social media and PR duties these days, is there still a need for public relations experts? Can PR stand the test of time or is just another phase of advertising? There are several reasons why PR is safe and sound and will continue to be so for years to come.
1. All About Rel… Read more
What’s your PR “Jumping Off Point?”
Every journey begins with a single step. It’s best to start at the beginning. Every rose has its thorn.
Ok, the last one didn’t work, but there a bunch of platitudes about the beginnings of a journey or quest. Your PR campaign is no different. No matter what your goal is, there’s one aspect of the campaign that… Read more
“Public Diplomacy”: America’s Public Relations Campaign
Is anything more complicated than foreign policy? Discerning each region’s customs, the particulars of language, and even what times to contact a government representative can all make huge differences in countries’ relationships. If you thought your campaign was intense, well …
To a degree, public … Read more
How to Prepare Your PR for a Product Launch
The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place.
Unfortunately, your team has made one glaring error. You’ve forgotten to think about and p… Read more
Do Journalists Make Good PR People?
How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.
Pros
Of course one of the major pros for journalists ma… Read more
5 Questions to Ask Yourself Before Launching a New PR Campaign
The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for.
Here are 5 simple questions to ask yourself to make sure you’re on the r… Read more
How to Misuse Twitter, Get Fired, and Ruin Your PR Campaign
Twitter is a versatile and useful tool for any PR campaign, but using is willy-nilly can lead to great peril. In fact, if you really try at it, you can completely wreck your job, your life, even your marriage! Here are some helpful tips if you want to use Twitter in the worst ways possible.
Use a Work Account as a … Read more
PR Pros: “Like” These 5 Pages/Groups on Facebook
Facebook is useful for any PR campaign, but have you linked up with any of the public relations pages yet? There’s a growing community on Facebook as social media gains more notice, so use them to your advantage. Check out these five pages/groups that you should “like” immediately.
This is … Read more
4 Tips for Launching an International PR Campaign
You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t tak… Read more