5 Ways to Determine Whether Your Story is Newsworthy
You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk.
But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off.
You followed all th… Read more
Demystifying the SEO Press Release From the Traditional Press Release
When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the … Read more
How to Keep Your Public Relations Strategy “On Message”
A politician gets asked about abortion and the answer somehow comes back to education. They’re asked about tax reform and the answer relates to education. Foreign policy is inexplicably linked to, you guessed it, education. What’s going on here? The politicians are using messaging point… Read more
How to Stand Out in a Crowded Public Relations Industry
High energy prices, troubled industries, flatlining online advertising growth, and geopolitical concerns are just some of the headwinds the U.S. economy faces these days. One would think that these issues would also impact spending on public relations, but that does not appear to be the case. Good new… Read more
Public Relations Tips: How to Deal With Journalists’ Egos
I recently received an interesting email from a PR Fuel reader that serves as an interesting public relations talking-point: “I recently emailed a press release to a newspaper writer and then followed up with a call. The writer said she doesn’t pick up email but was interested because of the … Read more
Preparing the Perfect PR Pitch
OK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms fac… Read more