How to Choose the Best Press Release Writing Service for Your Specific Needs

Do you want a way to build the authority of your brand by forming relationships with journalists… Read more

How to Send a Press Release and Why They Still Matter in 2020

Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.

In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more

Incredibly Common Reasons Most Press Releases Don’t Make It

Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes:

No Guiding PR Strategy – This point is first for a reason. All these other mistakes can be forgiven and f… Read more

Why a List Press Release Might just Give You the Best Bang for Your Buck

There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release.

One of the most tried and … Read more

How to get Your Local Company in the Local Press

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. … Read more

Contacting Bloggers and Journalists: A How To

The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You … Read more

How to Get Better Media Coverage for Your Release

Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outl… Read more

How to Get Your News in an Industry Trade Magazine

Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the c… Read more

How to Get Your News Into the Huffington Post

I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.”

And it’s true. You can see your byline up on the Huffington Post. All it takes is to create compelling, origin… Read more

13 Twitter Experts’ Advice for Your Small Business

Believe it or not, Twitter is going to be turning 10 years old in 2016.  Does that make anyone else feel old?

And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small busi… Read more