About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven st… Read more
About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though.
You could make costly mistakes with your press releases. Journal… Read more
So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. What’s wrong?… Read more
If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider.
Writing a press release might have been the first thing you though… Read more
Are you looking to promote your business in 2021? 2020 was a tough year for most of us, but it also helped birth many new businesses. 2021 looks to be a bright year ahead for getting the word out there on your business.
One of the best ways to promote your brand is by writing a press release. A press release is a sho… Read more
Okay—your big event is right around the corner.
Every least detail has been planned, everything’s ready to go, and you know it’s going to be incredible. Now it’s just a matter of promoting it. … Read more
So you’ve written a press release to highlight your company’s latest achievements? Now the biggest issue is to get the word out there.… Read more
Would you want your company news to be released with a booming trumpet fanfare or a lonely whimper on a cymbal? The press release can be the text equivalent of both, turning your company into a household name or resigning it to the also-rans of history.
Are you looking to write a press release for your company, but aren’t quite sure how to do it?
Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign?