Second Person vs. Third Person in Your Business Copywriting

Business Writing Basics

When you start a business, your plate gets piled high. Regardless of what industry you fall under, you’re much more than an owner. You handle client interaction, outreach, staffing, accounting … and the list goes on.

One position that many new business owners don’t typically thi… Read more

Public Relations vs. Marketing: Which is More Important?

It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly?

In a perfect world, you’d be able to spend the same amount of energy on both marketing and public r… Read more