Do These Things After You’ve Received Media Coverage
You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to ca… Read more
There’s Nothing Wrong with Admitting You’re Wrong
I’m not going to lie. I have a hard time admitting when I’m wrong. But I’m not alone. Most people don’t like admitting they’re wrong. Pride is a tough thing to swallow, and we’ll go to any lengths to justify our mistakes and to pass the blame to someone else.
The problem is that this doesn’t fly in business. If yo… Read more
Why You Should Still Try To Get Print Media Coverage
Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.… Read more
Determining the Best Approach to Handle a Scandal
Well, it finally happened. Your client’s CEO was finally caught with his pants down, much to the horror of his wife. Even worse, just a few weeks earlier the CEO joined a nationwide pledge for high-powered business people to be faithful to their spouses. Now not only is there a scandal about the actual affai… Read more
Don’t Mistake Low ROI for No Potential
Return on Investment (ROI) is a funny thing. Sometimes it’s easy to tell when a PR or social media campaign is going to work out and totally be worth your time. Other times campaigns can take forever and it feels like your efforts will ever come to fruition no matter what you do. It doesn’t help that human behav… Read more
10 Questions to Ask Before Sponsoring an Event
Sponsoring an Event?
Have you been asked to sponsor an event like a trade show? Or maybe the thought has crossed your mind as a way to get good press? Here are a few questions you need to ask before making the decision.
Questions to Ask Before Sponsoring an Event
Whenever you sponsor an event, you’re spending m… Read more
Why You Should Never Ask Reporters For Interview Questions Ahead Of Time
When you have a media interview looming on the horizon, you want to do everything in your power to make sure you’re prepared to absolutely nail it. You’ll be practicing with mock interviews, going over key sound bites in your head, studying your notes, and working your butt off to get ready for your big momen… Read more
5 of the Worst Things You Can Do on Twitter
Business owners love Twitter more and more with each passing day, but one of the consequences of so many new users is seeing the same mistakes over and over! Every day I notice one business doing this, that or the other to majorly anger their customer/fan base. To help them and you out, here are five things you … Read more
Operation Mockingbird: How Much Can the Government Influence the Media?
In the early years of the Cold War, a secret American project called “Operation Mockingbird” began. This was a program intent on buying the influence of all major media outlets by recruiting and paying off news organizations and journalists. These men and women of the advertising world basically became … Read more
Toughest Challenges PR Pros Face
Every industry comes with its own unique challenges and hurdles, and the public relations field is no different. However, there are certain challenges PR pros face that make this career particularly tough sometimes, especially under certain circumstances.
Don’t get me wrong, I don’t think it’s as str… Read more