4 Tips for Understanding Social Media Metrics
Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important question to ask yourself with each of them is whether or not that metric is helping you to make choices and take ac… Read more
How to Promote Your Content Marketing with Press Releases
What are the best practices for content promotion? Obviously, we include social media sharing, SEO, digital advertising, as well as cross promotion across websites, social media pages, and through email. These are all great ways to get the word out about the valuable content that you have to offer. Howe… Read more
7 Press Release Ideas for Any Industry
Most of the time finding a topic for a press release is easy—your company has a new product coming out or is increasing the services offered. Other times finding something to write about is difficult. You want to get some press for your company, but don’t want to waste anyone’s time with fluff. So what are som… Read more
5 Reasons You Should Show Personality in a Press Release
We have talked a lot about making sure that your press release is concise and easy to read and understand. Journalists, bloggers, and other writers don’t have a lot of time to read lengthy prose on your news, however, that doesn’t mean it needs to be a “just the facts” piece with no excitement to it. There are s… Read more
3 Ideas for Creatively Formatting Your Press Release
The whole purpose of the press release is for a company, organization or individual to be able to share what’s happening in their world with the public. Often, the information is creative, insightful, and useful—people will really want to know what your press release has to say. Unfortunately for all you … Read more
Refresh Your Ideas: 7 Ideas to Update Old Content
There are many reasons why it is a good idea to refresh or reuse your blog content from time to time. First off, updating content takes a lot less time than creating an original post from scratch. Second, if your audience as grown over the life of your blog, most people haven’t seen this earlier post so it’s bra… Read more
How to Get Better Media Coverage for Your Release
Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outl… Read more
7 Social Media Dos and Don’ts for Small Business Owners
As the owner of a small business, you are probably already aware that social media can be a great asset and a huge liability. We have heard countless times that in order to move business forward, engage customers, and drive sales we must be using social media. After you move to incorporate social media into y… Read more
7 Social Media Dos and Don’ts for Healthcare Providers
As a physician, nurse, or other healthcare provider, you must be always “on.” Your patients need answers and a lot of time you must think on your feet, respond quickly to situations and look for solutions. As we continue to grow as a global society, the needs of patients will only grow too.
Especially when it … Read more
6 Steps for Becoming a Social Media Influencer
You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but what you don’t know is how to let everyone else online know about you. You want to become an influencer on… Read more