How to Get Noticed Within Your Industry in 30 Days or Less

Getting noticed. When you boil the public relations field down to its core, “getting noticed” is what’s left in the pot. When you perform even the most basic PR tasks for your company, you do so in the hopes that someone will stand up and say, “I see you!”.

When you’re running a business, this recognition of yo… Read more

How Often Should You Send Press Releases?

At what point does “sending out a lot of press releases to gain exposure” (which generally is a good idea), become “I just angered every single journalist that covers my industry”? It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially … Read more

PR Oops: How to Correct Misinformation in a Press Release

In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.

There’s nothing more heart-sto… Read more

The 5 Little Things You Should Do on Social Media Every Day

When your social media campaign is under way, you may wonder what daily tasks you can do to keep your numbers rising and traffic flowing. Here are five simple little things you should do every day to maintain a healthy campaign that will get noticed for months and years to come.

1. A Little Chit-Chat

Sometime… Read more