How to Build Positive Relationships With the Media
The worldwide public relations market is expected to register an annual compound growth rate of 10.2% in 2021. The massive growth comes as businesses strive to recover from the COVID-19 effect. And there is no better way to reach the public than through media relationships.
Business owners now realize t… Read more
Give TV Producers Lead Time
Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing leeway to consider your proposal. Giving the producer — and yourself — enough lead time to sc… Read more
Different Press Releases Have Different Audiences
John Steinbeck, author of the Pulitzer Prize-winning novel The Grapes of Wrath, once said, “Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one.”
While your press release writing might not earn y… Read more
How to Build a Strong Media List to Maximize Your Coverage
It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of cour… Read more
Why You Shouldn’t Answer Reporters’ Questions by Email
Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters.… Read more
9 Things You Should Have in Your Company’s Newsroom
If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website.
Your Company’s Newsroom
A company newsroom, often referred to as a press room or media center, is a section of a company’s website or a dedicated platform … Read more
Top Reasons to Target Smaller Local Media Outlets
You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to?… Read more
25 Tips from 25 PR Experts
I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy.
1. Joan Stewart – The Publicity Hound: Create your own holiday. Whether it’s a day, w… Read more
Top 7 Media Relations Mistakes
In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. … Read more
21 Media Relations Do’s and Don’ts for Optimal News Outcomes?
You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry.… Read more