Why Small Businesses Should Consider Press Release Services
Are you using a press release service for your business?
No matter what the size of a business, press releases can bring significant benefits. But if you’ve never does this before, you might not know what those benefits are or where to start.
9 Press Release Tips to Effectively Get Your Message Out
When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release prop… Read more
What Are the Types of Press Releases?
If a tree falls in the forest but no one is around to hear it, does it make a sound? The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money?” The short answer to that second question is no, probably not. That’s wher… Read more
5 Reasons You Might Need to Issue a Press Release
Does your business need to attract media attention, quickly?
Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage?… Read more
A Guide to Online Press Releases: Everything You Need to Know
Communication is a skill that you can never be complacent with if you’re trying to grow your brand.
In the age of social media, you might not have ever considered just how valuable something like an online press release can be. There are lots of benefits… Read more
How to Choose the Best Press Release Writing Service for Your Specific Needs
Do you want a way to build the authority of your brand by forming relationships with journalists… Read more
What Is the Purpose of a Press Release? What Exactly Is It?
Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still … Read more
How to Send a Press Release and Why They Still Matter in 2020
Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.
In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more
Employees – Hiring, Training, Leading – is this Boring Or…?
Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!
Hiring the Right Customer Service Agents to Represent Your Brand
Your customer service agents are your front line employees. These ar… Read more
More About Customers – Love On ‘Em, Talk To ‘Em
Make Every Day Feel Like Customer Appreciation Day
Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for grant… Read more