How Does a Business Press Release Differ From Advertising?
Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve.
Top marketers go out of their way to generate as much brand awareness as possible. 70 … Read more
8 Factors to Consider Adding When Creating Press Release Headlines
If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch.
When you’re writing a press release, there are a lot of elements to think about. Whether you&… Read more
11 Tips for Choosing a Press Release Newswire
How much more revenue could your business generate from the exposure to millions of potential customers?
Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience.
Writing a press release is the first step, but getting this content t… Read more
50 Benefits of Publishing a Press Release
Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.”
Benefits of Publishing a Press Release
There are multiple benefits to publishing a press release, including:… Read more
How to Grow Your Brand Authority and Reach With a News Release
Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content.
Creating a news release can help you appear in front of those customers.
You can generate brand awareness, build r… Read more
What’s a Call to Action and Why Is It Important for My Press Release?
The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools.
What is a Call to Action in a Press Release?
A call to action in a press release is an instruction or statement designed to get the rea… Read more
Headline Writing: Our Best Tips and Tricks for Effective PR Headlines
It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself.
The sad reality is that headlines are often treated as an afterthought, even though 8 out … Read more
What Sets the Best Press Release Service Apart From the Rest?
Have you considered the importance of press releases to your marketing strategy?
A press release is a written or recorded piece of communication sent to media outlets covering important news about your company. The primary purpose of a press release is to capture the attention and interest of news distr… Read more
How a Well Structured Press Release Will Boost Your Business Growth
About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though.
Instead, you can expand your reach and maximize business growth with press release distrib… Read more
How to Build Positive Relationships With the Media
The worldwide public relations market is expected to register an annual compound growth rate of 10.2% in 2021. The massive growth comes as businesses strive to recover from the COVID-19 effect. And there is no better way to reach the public than through media relationships.
Business owners now realize t… Read more