Operation Mockingbird: How Much Can the Government Influence the Media?
In the early years of the Cold War, a secret American project called “Operation Mockingbird” began. This was a program intent on buying the influence of all major media outlets by recruiting and paying off news organizations and journalists. These men and women of the advertising world basically became … Read more
5 Ways to Lose the Trust of Your Customers
What is the underlying purpose of all the PR work you’re doing? Why are you spending all of this time and money? Yes, it’s inevitably to bring in more business, but you accomplish this through building relationships. So all the public relations work you do — it’s to get people to like and… Read more
How to Make a Name For Yourself Online
In this day and age of instant communication, you think it would be much simpler to get the word about your business to interested parties. But often the opposite is true, and it’s a generally long and detailed process to make people understand how awesome you are.
Why is that? During the early stages of the I… Read more
Second Person vs. Third Person in Your Business Copywriting
Business Writing Basics
When you start a business, your plate gets piled high. Regardless of what industry you fall under, you’re much more than an owner. You handle client interaction, outreach, staffing, accounting … and the list goes on.
One position that many new business owners don’t typically thi… Read more
Coupons as PR
It’s the age old question: can coupons be used as a public relations tool, or are they firmly in the marketing camp? Business experts have argued about this for ages, and the influence of the Internet hasn’t exactly helped settle the score.
In fact, it’s probably blurred the lines even more. Websites like G… Read more
5 Things You REALLY Need to Know about the Competition
Are you following your competitors? I don’t mean visiting their website occasionally to see what changes they’ve made to their shopping cart, I mean REALLY following them. They’re no doubt doing the same to you, as they want your business for their own.
Here are five things you should keep an eye on if you wa… Read more
5 Questions to Ask Yourself Before Launching a New PR Campaign
The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for.
Here are 5 simple questions to ask yourself to make sure you’re on the r… Read more
5 Reasons to Hate Traditional Press Releases
Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore.
1. They Get Ignored
You spend so much time getting everything just right on your press re… Read more
8 Reasons Your Press Release Got Rejected Online
Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before.
But just because you submit your press releases to a news directory, doesn’t necessarily mean it will be accepted. News websites have stand… Read more
Creative Ways to Thank Social Media Influencers [+ Thank You Note Examples]
Thanking Influencers
Social media influencers can do amazing things for your business. There are countless examples of how a single influencer has spiked sales, made a product cool, and helped a company be more in tune with their market (google “Stanley tumbler story” for example.)
However, working wi… Read more