First, Get Your Staff Behind Your Rebrand

How to Brand Book Advice Guide ConsultantRebranding isn’t easy. Don’t believe me? Just Google “failed rebranding attempts” and take a look at the results on the first page. You’ll find example after example of companies that have tried to rebrand only to see their efforts fail. And not no-name companies either. We’re talking household n… Read more

Does Article Marketing Still Work?

news_laptopArticle marketing is one of the oldest online marketing tools around. Because it’s been around for so long, some claim that article marketing is no longer effective. They believe online marketing efforts are better focused on social media marketing and other newer techniques.… Read more