Avoid these Fatal Press Release Errors

I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover!

Why Most Press Releases Don’t Matter

Inject any reporte… Read more

Improving Your Press Releases – It’s This Simple?

Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they’re based on common sense. Here are some great tips, thoughts about b… Read more

How to Write a Press Release that Gets Journalists’ Attention

Want to get journalists inquiries and responses with your press release? You should do the following:

• Plan the release with a written outline.
• Craft a great headline.
• Write the release first, edit it later.
• Keep the release looking good with solid writing and formatting.
• Edit, edit, edit.
• Proofread.
• As

Why a List Press Release Might just Give You the Best Bang for Your Buck

There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work – the list press release.

One of the most tried and … Read more

How to get Your Local Company in the Local Press

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. … Read more

Make a Press Release Shareable: 7 Ideas

Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have it edited and re-edited, only to find that once it’s out there—it doesn’t get shared? It’s a common struggle for businesses and nonprofits who know that their release contains valuable information, if only peo… Read more

Contacting Bloggers and Journalists: A How To

The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You … Read more

How to Promote Your Content Marketing with Press Releases

What are the best practices for content promotion? Obviously, we include social media sharing, SEO, digital advertising, as well as cross promotion across websites, social media pages, and through email. These are all great ways to get the word out about the valuable content that you have to offer. Howe… Read more

5 Reasons You Should Show Personality in a Press Release

We have talked a lot about making sure that your press release is concise and easy to read and understand. Journalists, bloggers, and other writers don’t have a lot of time to read lengthy prose on your news, however, that doesn’t mean it needs to be a “just the facts” piece with no excitement to it. There are s… Read more

3 Ideas for Creatively Formatting Your Press Release

The whole purpose of the press release is for a company, organization or individual to be able to share what’s happening in their world with the public. Often, the information is creative, insightful, and useful—people will really want to know what your press release has to say. Unfortunately for all you … Read more