Notice Us, Please! The Best Practices for Crafting a Media Pitch
If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider.
Writing a press release might have been the first thing you though… Read more
The Inverted Pyramid Writing Style for Press Releases: What You Need to Know
Want to write a press release that secures readers’ attention?
A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention.
If you want readers to absorb the important … Read more
Don’t Sweat It! A Complete Guide to Sending a Press Release
Did you know that the median number of clicks a press release gets is zero? This is extremely disheartening for those of us who spend our time making press releases.
You may think that press releases aren’t as exciting as they once were. But, the real problem is that people don’t understand how … Read more
Hiring a Professional: All the Reasons You Need a Press Release Writer
Is hiring a press release writer worth every cent?
There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want.
Getting your message across is not enough.
There are a lot of cogs underneath that en… Read more
9 Things to Know When Using Press Releases for SEO
Why should you try writing press releases and do press releases work for SEO?
A press release is a great way to communicate and promote your company’s events and news. As of now, more than half of the population search for news reports online.
Press releases for SEO is a strategy to raise your visibil… Read more
9 Potent Copywriting Tips and Tricks to Create Better Press Releases
Writing a good press release isn’t just about the facts. Press releases are important. While they’re intended to release important information and updates to the world, they require more than a bulleted list of facts and figures to be effective. This is where knowing how to write good copy c… Read more
How Long Should A Press Release Be?
Want to write a press release, but don’t know how long it should be?
How Long Should A Press Release Be?
Ideally, a press release should be 300-500 words. 400 words is a good target.
Why so short? Because a press release should fit on one page when printed out. If it’s longer than that, journalists tend to get a b… Read more
How to Write a Great Company Boilerplate for Your Press Releases
Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived.
What Is the Best Time to Send a Press Release?
Press releases have been around for decades and they are still one of the best methods of providing people with news and information. A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business.
The Most Common Press Release Mistakes (and How to Fix Them)
Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise.
Press releases are an excellent tool for both your marketing and public relations.