Press Release Examples: What to Include in Your Next Press Release
An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your poi… Read more
12 Benefits of Press Coverage for Your Business
It takes between five and seven impressions before people remember your brand. About 94% of consumers show loyalty to brands that offer complete transparency. With a press coverage strategy, you can reach customers, generate awareness, and remain transparent.… Read more
5 Tips on Creating Social Media Press Releases
Tips for Social Media Press Releases
Are you wondering how you can make your press releases work on social media? Creating a social media press release, in addition to your normal press release, is a great way to make the most of your press releases by sharing them with a wide audience online.
If you want to b… Read more
7 Press Release Distribution Mistakes and How to Avoid Them
So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. What’s wrong?… Read more
Why Your Small Business Needs to Start Writing Press Releases Now
Issuing press releases when you have news about your company is a surefire way to get the information out to the public. If you own a small business, building your brand awareness and boosting engagement is essential to bringing in business. … Read more
8 Tips on Creating an Online Press Release for Small Businesses
Are you a small business, organization, or individual seeking to boost your visibility and credibility?
You’ve probably experimented with many marketing mediums already. Perhaps it’s not bringing you the attention, clients, and revenue you deserve? Have you considered distribu… Read more
8 Factors to Consider When Hiring a Press Release Service
A press release is a short and engaging news story that is sent to the media. It aims to capture the interest of a journalist, publication, or distribution channel, in the hopes that they will write or talk about it. That way, the news contained in the press release gets as much coverage as possible. This can b… Read more
Press Releases and SEO: What Are the Links Between the Two?
Do you need to boost your SEO as well as your brand’s authority at the same time? It may be time to consider press releases. Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize.… Read more
Writing for the Future: The Top Features of a Success-Driving Press Release
Having your brand featured in a major media publication can mean thousands of dollars in sales. But how do you generate awareness about your business? And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. … Read more
Press Releases: DIY or Hire an Expert?
Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. You could save yourself valuable time and energy by working with a prof… Read more