The New 10 Commandments of Press Releases

A lot has changed with press releases over the years, particularly in the last few months thanks to Google’s algorithm updates. While the press release is still alive and well, not to mention very useful, it’s undoubtedly in a period of transition. That’s why I thought it’d be a good idea to come up with a set … Read more

Press Release Submission Rules You’re Forgetting

Before you send that email you were about to send, how sure are you that you’ve been following all the press release submission rules? If you cocked your head to the side wondering what rules I’m talking about then it’s definitely time to hold up a second.

There are several guidelines to keep in mind before yo… Read more

Know Your Audience When Sending a Press Release

After completing a press release you naturally want everybody in the world to read it. Friends, neighbors, and every journalist you can find an email, phone number, or physical address for in the continental US and beyond would love it if it was up to you. The release is naturally the most important thing in … Read more

Don’t Give Up on Your Press Release No Matter What

It’s easy to become frustrated when nobody will pick up your press release. You send it out a hundred times a week and get three “no thank you” messages and a whole lot of nothing. It’s incredibly frustrating, especially when you know you have a real, legit press release with a real message behind it.

It can be … Read more

The Role of the Media in PR

The relationship between public relations and the media has always been a symbiotic one, with both parties receiving help from the other in various ways. While it doesn’t always seem equal if you’re a PR pro trying to get a story in a major media outlet, you would without a doubt be worse off without access to … Read more

Should You Be Contrarian When Responding To HARO Queries?

One of my favorite ways to get media coverage and to become a go-to source for reporters is by using HARO. For anyone who doesn’t know, HARO is a free service that connects journalists with sources for their stories by sending out daily emails with queries from reporters. If you’re subscribed to HARO, you si… Read more

Dealing with Picky Journalists and Editors

Getting your press release or news story into a newspaper, on TV, or even a journalist’s blog can be an uphill battle. It makes it that much worse when the journalist or editor is super picky. After the fifth round of third degree questioning, and a brutal fact checking, it can seem like they just don’t like YO… Read more

With Print Media on the Decline Will Journalists Be More Open to Your Story?

It’s no big secret that print journalism isn’t doing so great right now. With 24 hour news stations, the Internet, and even online versions of their own editions, newspapers and magazines are looking for ways to stay relevant in an increasingly electronic world.

However, their heartbreak and struggle c… Read more

How to Not Make a Journalist Hate You When You Call

Sometimes, you need to pick up the phone to talk to a journalist. Maybe you want to follow up on a press release you sent them, or maybe you need to get in touch with them quickly to retract a press release you sent too early or to correct some information you gave them.

Whatever the reason, when you pick up the pho… Read more

There Is No Magic Day to Send a Press Release

One of the questions I get asked most often is, “When is the best day to send a press release?” Now, I know right off the top that some of you are going to disagree with this, but I don’t believe there is a best day for sending press releases. I know some people will say that if you have bad news to announce, you shoul… Read more