5 Writing Tips for Adding Life to Your Press Release

Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz …

However, that’s n… Read more

Benefits of Outsourcing Press Release Writing

Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them.

Now, that someone could be you, but you also h… Read more

The Wrong Way to Give Product Samples to the Media

You naturally want to give your product out to whoever will take it and put in a good word for you. But have you stopped to consider what the best way is to go about it? Shipping out your brand new miracle product is a great way to get some publicity, but you may find yourself getting burned if you don’t do it right.… Read more

When to Tweet a Reporter (And When Not To)

How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend.

It’s not as complicated as i… Read more

5 Press Release Writing Mistakes that Will Out you as a Rookie

Don’t Make These Press Release Mistakes

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more

5 Questions to Determine Whether Your Press Release is Newsworthy

Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually new… Read more

5 Steps to Take After Your Press Release Has Been Sent

So you finally emailed that press release out after a week of solid work. Time to relax! Right?

Not so! There a number of things you could be doing to make sure your press release hits the ground running and doesn’t disappear into the ether. Let’s take a look at five of them.

1. Cultivate the Reporter

After send… Read more

Do Journalists Make Good PR People?

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.

Pros

Of course one of the major pros for journalists ma… Read more

5 Questions to Ask Yourself Before Launching a New PR Campaign

The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for.

Here are 5 simple questions to ask yourself to make sure you’re on the r… Read more

10 Things Journalists and PRs Hate About Each Other

If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another.

That’s why we’ve come up with this list of 10 things j… Read more