Social Media To-Do’s for Your Next Press Release

The ideal outcome of a press release is it continues the conversation. After it’s printed or put up on a website the press release should invite readers to learn more about the company or issue it’s talking about. If it doesn’t do this, and readers immediately forget about the company, the press release has … Read more

How to Make a Long Press Release Easier to Read

In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release.

Unfortunately, most people don’t like to read a lot of words, and if you send o… Read more

Press Release vs. Media Advisory

What is a Media Advisory?   AKA a Press Advisory

A media advisory alerts the media, in a concise manner, to upcoming events (like a press conference). Think of it like an invitation that answers only the important questions: Who, What, When, Where, and Why.

When Would You Issue a Media Advisory?

The purpo… Read more

What’s a Media Advisory and Should You Use One?

Whether you’re a seasoned veteran who has written hundreds of press releases for your business or you’ve just finished sending out your first ever release, another press-related document exists that you might want to know about. It’s called the media advisory and depending on what you’re trying to acco… Read more