What is a Newswire Service and How Is It Used?
Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people. … Read more
How to Choose the Best Press Release Writing Service for Your Specific Needs
Do you want a way to build the authority of your brand by forming relationships with journalists… Read more
What Is the Purpose of a Press Release? What Exactly Is It?
Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still … Read more
How to Send a Press Release and Why They Still Matter in 2020
Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.
In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more
Improving Your Press Releases – It’s This Simple?
Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they’re based on common sense. Here are some great tips, thoughts about b… Read more
Press Release, SEO, and Google’s Ever-Changing Search Algorithm
Press Releases for SEO
Can writing and distributing a press release improve your SEO?
Yes it can, but only if you write it correctly and don’t try to use it to game the SEO results.
Here are the key mistakes that people are using when they are trying to use press releases for SEO:
- Writing press releases purely t
Incredibly Common Reasons Most Press Releases Don’t Make It
Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes:
No Guiding PR Strategy – This point is first for a reason. All these other mistakes can be forgiven and f… Read more
Make a Press Release Shareable: 7 Ideas
Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have it edited and re-edited, only to find that once it’s out there—it doesn’t get shared? It’s a common struggle for businesses and nonprofits who know that their release contains valuable information, if only peo… Read more
7 Tips for Using Metrics to Improve PR Campaigns
Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to rely on somewhat mysterious reach and circulation numbers. Now anyone can improve their PR campaigns usi… Read more
4 Tips for Understanding Social Media Metrics
Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important question to ask yourself with each of them is whether or not that metric is helping you to make choices and take ac… Read more