Newsrooms in the U.S. saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts.… Read more
Imagine you’re a successful, seven-figure business owner. You spend your days working on your business and managing your team of employees.
It sounds like a dream life, but it takes work to get there. From marketing and sales to media distribution, you need to build your business first.
Keep readi… Read more
The standard press release format was once used only by media outlets. But the press release has had a resurgence of importance.… Read more
Every once in awhile, your small business has some exciting news to share. This could be an event targeting your current and potential customers. Or you’re making improved changes to your products or services.
If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing.
An easy way to build buzz about your business is by crafting and distributing a press release about your latest and greatest news and achievements.
Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign?
In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right?
Press releases are… Read more
You’ve probably heard the term PR, but do you know what it means? Do you know all the elements that make up effective PR?
Does your business need to attract media attention, quickly?
Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage?… Read more