How a Well Structured Press Release Will Boost Your Business Growth

business growthAbout 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though.

Instead, you can expand your reach and maximize business growth with press release distrib… Read more

The Benefits of Hiring a Professional for Your Press Release Writing

press release writingAbout 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Conside… Read more

How To Track the Success of Your Press Release: Is It Working?

How to Track a Press Release

Press Release successPress releases are powerful tools for businesses and organizations to communicate important news, announcements, and updates to the public and the media. It is crucial to track and measure the impact of your press release to determine its effectiveness and make informed decRead more

How to Measure the ROI of Your Press Release: A Guide

How to Measure Your Press Release’s ROI

Press release distribution serviceIf you’re using a press release distribution service to create PR content, it’s important to track your progress. Tracking your progress can help you measure the success of each press release submission. You can gain a better understanding of your reach, sales, an… Read more

Why Press Releases Are Critical to Your SEO Efforts

press releasesAre you struggling to reach your customers online? You might want to update your search engine optimization (SEO) strategy. If you’re not using press release distribution, you’re missing a chance to boost your ranking.

A higher search engine ranking can position you in front of more custo… Read more

SEO and Press Releases: How To Use It to Your Advantage (Without Overusing it)

Press release seoSearch engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. Over 50% of all website traffic comes from organic se… Read more

The Press Release Submission Process Explained

press release submissionAbout 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven st… Read more

DIY Press Releases vs. Hiring a Press Release Company: What to Know

press release companyAbout 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though.

You could make costly mistakes with your press releases. Journal… Read more

8 Characteristics of a Successful Press Release

Press Release Writing?

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. Writing press releases is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about y… Read more

Where to Send a Press Release

where to send a press release

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads.… Read more