How to React When Good Intentions Backfire Online

You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway, it’s typically a surprise when something you thought was totally innocuous turns out to be a newsworthy chance for you to rethin… Read more

Keeping PR Tasks Under Control

Always feel like you’re running to catch up? Public relations is not a field for the unorganized or easily stressed out. When I first started out I wasn’t keen on suddenly cleaning up my act, but it happened in no time flat anyway. If I didn’t learn how to organize my career would’ve gone up in smoke in no time. T… Read more

4 PR Moves to Boost Your Crowdfunding Campaign

Whether you’re using Kickstarter, Indiegogo, or another crowdfunding website, you need to find ways to get people interested in your project and giving out their hard-earned money. If you don’t, your campaign might fail and your project could fall on its face.

PR and social media can really help you get t… Read more

Video Best Practices for Your Crowdfunding Campaign

Crowdfunding only works if you capture your audience’s attention. Like it or not, a video is absolutely the best way to get that attention, no matter what your ultimate project will be.

Not only does a great video get the point of your project across to your audience quickly and efficiently, it also gives th… Read more

Do These Things After You’ve Received Media Coverage

You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to ca… Read more

Don’t Mistake Low ROI for No Potential

Return on Investment (ROI) is a funny thing. Sometimes it’s easy to tell when a PR or social media campaign is going to work out and totally be worth your time. Other times campaigns can take forever and it feels like your efforts will ever come to fruition no matter what you do. It doesn’t help that human behav… Read more

No Money? 6 Cheap Alternatives to Sending a Press Release

I’ll be perfectly honest with you. Sending a press release the right way costs money. If you can’t write very well, you’ll need to pay someone to write your press release for you. But even if you do write your own press releases, you’ll still need to get them in the hands of the right reporters, and that costs mo… Read more

How You Can Make Your Press Releases More Shareable

Do you often feel like you write a press release, distribute it, and then it goes off to die a sad, lonely death? A lot of people struggle with gaining visibility for their press releases. Fortunately, there are some easy things you can do to make your press releases more visible and more shareable.

With thes… Read more

The 5 Things BuzzFeed Can Teach You About Press Release Writing

It seems like I can’t go a day without seeing a link to a BuzzFeed article. Whether it’s 34 Things That Will Make ‘90s Girls Feel Old or 18 Shocking But True Celebrity Facts, people go crazy for BuzzFeed’s content. The popular site was valued at $200 million earlier this year, so clearly they’re doing somethi… Read more

The New 10 Commandments of Press Releases

A lot has changed with press releases over the years, particularly in the last few months thanks to Google’s algorithm updates. While the press release is still alive and well, not to mention very useful, it’s undoubtedly in a period of transition. That’s why I thought it’d be a good idea to come up with a set … Read more