Creating the Perfect Social Media Measurement Plan

Have you ever wondered just how much good your social media marketing was doing for your business? You put all this effort into crafting the perfect post or tweet and then pay to turn it into an ad, but you aren’t really sure whether all the time and money are paying off in the long run. This is why a good social me… Read more

Contacting Bloggers and Journalists: A How To

The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You … Read more

7 Tips for Using Metrics to Improve PR Campaigns

Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to rely on somewhat mysterious reach and circulation numbers. Now anyone can improve their PR campaigns usi… Read more

4 Tips for Understanding Social Media Metrics

Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important question to ask yourself with each of them is whether or not that metric is helping you to make choices and take ac… Read more

A Pinterest Business Account: Why You Should Have One

It seems like everyone is on Pinterest these days. Whether it’s finding that perfect recipe or planning your dream house, Pinterest is a great way to gather all of your ideas in one place. It’s also a great place to gain new customers and make a little money. If you don’t already have a Pinterest Business acco… Read more

Facebook Instant Articles: Get Started Sharing Your Content

Last year, Facebook introduced Instant Articles to get their toe in the publishing game. They also wanted to offer an option for faster downloads and better displays of content, which meant having the content open directly in Facebook’s app, instead an outside website. It started as a beta test with a few … Read more

Yes, It IS Possible to Sell a Service on Instagram

Perhaps you have never considered Instagram for your business. If you are an accountant or an attorney, maybe you didn’t think your line of work was creative enough. Now it might take a little more work, but you can definitely sell your skills and services on Instagram.

Instagram, like Pinterest, Faceboo… Read more

7 Social Media Dos and Don’ts for Small Business Owners

As the owner of a small business, you are probably already aware that social media can be a great asset and a huge liability. We have heard countless times that in order to move business forward, engage customers, and drive sales we must be using social media. After you move to incorporate social media into y… Read more

7 Social Media Dos and Don’ts for Healthcare Providers

As a physician, nurse, or other healthcare provider, you must be always “on.” Your patients need answers and a lot of time you must think on your feet, respond quickly to situations and look for solutions. As we continue to grow as a global society, the needs of patients will only grow too.

Especially when it … Read more

6 Steps for Becoming a Social Media Influencer

You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but what you don’t know is how to let everyone else online know about you. You want to become an influencer on… Read more