Employees – Hiring, Training, Leading – is this Boring Or…?
Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!
Hiring the Right Customer Service Agents to Represent Your Brand
Your customer service agents are your front line employees. These ar… Read more
More About Customers – Love On ‘Em, Talk To ‘Em
Make Every Day Feel Like Customer Appreciation Day
Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for grant… Read more
Customer Love, Customer Hate, and PR
Don’t Take Your Customers For Granted
When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood.
Somewhere along the way, though, something changes. It’s almost like making a New Yea… Read more
Email – Forgotten Communication Powerhouse
Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “open rates” have declined.
But her… Read more
PR Basics Based on Principles will Never Change
In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication princip… Read more
Avoid these Fatal Press Release Errors
I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover!
Why Most Press Releases Don’t Matter
Inject any reporte… Read more
Make a Press Release Shareable: 7 Ideas
Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have it edited and re-edited, only to find that once it’s out there—it doesn’t get shared? It’s a common struggle for businesses and nonprofits who know that their release contains valuable information, if only peo… Read more
The Art of the Giveaway: Making It Work on Any Platform
Everyone likes free stuff, right? But not every business will create the perfect giveaway, the one where everyone wants to participate. So what sets the great giveaways apart from the mediocre ones and how do you successfully create a giveaway each time? Not to mention, how do you make a giveaway work no ma… Read more
Free Content: What to Make and Why
Have you been wondering what to offer your customers on your website? What content would make them stay just a bit longer on your site? There are plenty of types of free content out there and the answer to these questions really depends on your audience. You know them best and could determine whether they mig… Read more
5 Ideas to Transform Your Website in 2017
Ahh! Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. You might have been keeping a list of things you’d like to incorporate into your new site, if you ever got around to updating it. Or you might have seen some other websites and noticed how clean and well-de… Read more