5 Tips for Building Better Relationships with Referral Sources

If you’re like me, you’ve found referral marketing to be one of the most effective ways to grow your business. I love receiving referrals, because it requires little effort on my part to generate and nurture the lead, and if the referral is coming from a good client, I know that, chances are, the person being … Read more

5 Reasons You’re Unsuccessful with HARO

I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date.… Read more

5 Press Release Writing Mistakes that Will Out you as a Rookie

Don’t Make These Press Release Mistakes

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more

How Much Is Too Much? At What Frequency Should You Send Press Releases?

At what point does “sending out a lot of press releases to gain exposure” become “I just angered every single journalist in my city?” It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially to ones that you’ve already submitted.

On the ot… Read more

PR Oops: How to Correct Misinformation in a Press Release

In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.

There’s nothing more heart-sto… Read more

5 Steps to Take After Your Press Release Has Been Sent

So you finally emailed that press release out after a week of solid work. Time to relax! Right?

Not so! There a number of things you could be doing to make sure your press release hits the ground running and doesn’t disappear into the ether. Let’s take a look at five of them.

1. Cultivate the Reporter

You have be… Read more

The 5 Little Things You Should Do on Social Media Every Day

When your social media campaign is under way, you may wonder what daily tasks you can do to keep your numbers rising and traffic flowing. Here are five simple little things you should do every day to maintain a healthy campaign that will get noticed for months and years to come.

1. A Little Chit-Chat

Sometime… Read more

Why You Shouldn’t Answer Reporters’ Questions by Email

Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters.… Read more

Is a Press Release Your Best Public Relations Bet?

A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announce… Read more

Public Relations and Blogs: Controlling the Message

An era when data can be sent and received outside of traditional media outlets–via blogs, email, instant messaging, text messaging, camera phones, etc.–has created an atmosphere where truth is the prize. Those in the public relations industry must delicately balance the public’… Read more