Reaching the “Unreachable” Audience
“I know we’re selling countless NASCAR pins to our southern blue collar base,” you say to yourself one day, “but I feel like we’re growing stagnant. How can we reach the rest of America with our fine product? I especially want to reach the hipsters in San Francisco.”
Thus begins one of the toughest challenge… Read more
Training New Recruits
You can’t work on the same campaign forever. Even if you work at the same company and deal with one company your entire tenure there, at some point you’ll have to hand over the reins. And more than likely that day will come before you retire.
Whenever that day is, you’ll have to train a new recruit. While you may … Read more