How Google’s New Page Rank Algorithm Benefits PR Pros

Did you have your algorithms and SEO all figured out for Google? Too bad, it’s all changed, if you haven’t heard. Of course, Google changes their formulas and algorithms all the time to keep up with user trends. However, this change is destined to be a big one, and, for once, it’s positive news for all us PR pro… Read more

20 Easy Ways to Generate New Blog Topics

One of the most challenging parts of managing an active blog is finding new topics to write about day in and day out. You always want to make sure that every piece you publish is the best content you’re capable of creating, so you don’t want to resort to generic filler content or rehashed pieces.

Thankfully, t… Read more

Does Your Press Release Pass the “Who Cares?” Test?

If you’ve followed this blog for any period of time, you know I’m a firm believer in the “leaky faucet” approach to press release distribution. This approach involves sending high quality, newsworthy press releases out on a regular basis with the hope that you’ll eventually find your press release in the … Read more

7 Offline Marketing Ideas to Build Buzz for Your Business

It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineff… Read more

How to Handle Negative Blog Comments

In your dream world, thousands of people read your blog every day, and every single reader agrees with your every word. Now, snap back to reality.… Read more

Developing a Comprehensive Public Relations Strategy

Public relations is not just blindly writing press releases or pitching journalists, but a comprehensive strategy designed to promote your business. The following steps should help you determine whether or not your company has developed a comprehensive public relations strategy.

The goal of public … Read more

Public Relations and Blogs: Controlling the Message

An era when data can be sent and received outside of traditional media outlets–via blogs, email, instant messaging, text messaging, camera phones, etc.–has created an atmosphere where truth is the prize. Those in the public relations industry must delicately balance the public’… Read more