Should You Hire a PR Agency or Build an In-House Team?
As you continue to grow your business, you’re going to find that all the different hats you’re wearing are weighing you down to the point that something has to give. That means you’re going to have to find people to whom you can delegate responsibilities. In most cases, you will need someone to take over the P… Read more
A Simple Guide to Asking the Media to Run a Correction
You Can Ask for a Correction
Congratulations! Your company got some media coverage. Maybe you’re featured on a popular industry blog, or maybe you even got your story in print in your local newspaper or in a magazine. But wait a second. What’s that? Did they spell your name wrong? Or wait … did they really get … Read more
Simple Tips for Using YouTube for PR
Video has become more important than ever before to business marketing. Thanks to social video sharing websites, namely YouTube, no longer are we forced to pay big advertising dollars to put commercials on TV. Instead, small businesses can produce their own commercials at a low cost, post them for free o… Read more
Toughest Challenges PR Pros Face
Every industry comes with its own unique challenges and hurdles, and the public relations field is no different. However, there are certain challenges PR pros face that make this career particularly tough sometimes, especially under certain circumstances.
Don’t get me wrong, I don’t think it’s as str… Read more
Second Person vs. Third Person in Your Business Copywriting
Business Writing Basics
When you start a business, your plate gets piled high. Regardless of what industry you fall under, you’re much more than an owner. You handle client interaction, outreach, staffing, accounting … and the list goes on.
One position that many new business owners don’t typically thi… Read more
5 Easy Ways to Get Bloggers to Review Your Products
One way to get your product noticed is to have bloggers with good followings test and review it. And like anything else, there’s a certain protocol you should follow when pitching the idea to them. Here are 5 ways to go about it:
- Get personal — Few things will annoy a blogger as much as some obviously gen
How to Foster an Online Community
Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares?
Isn’t it better to have a smaller co… Read more
Do You Understand the Real Purpose of Press Releases?
We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution website… Read more
Evaluating Media Opportunities Properly to Avoid Negative Coverage
When you’re constantly on the prowl for media opportunities, it’s tempting to take anything and everything that’s offered to you. But while most media opportunities do yield positive results, there are those rare occasions when things go bad. Sometimes, an interview might unexpectedly go south or an a… Read more
5 Questions to Determine Whether Your Press Release is Newsworthy
Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually new… Read more