Do These Things After You’ve Received Media Coverage

You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to ca… Read more

Why You Should Still Try To Get Print Media Coverage

Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.… Read more

Why You Should Be Using Video In Your PR Campaigns

As a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. Yes, press releases still work, but that doesn’t mean you should rely solely on them to spread your message. With a smart, multi-channel PR approach, you’ll give yo… Read more

Press Release Submission Rules You’re Forgetting

Before you send that email you were about to send, how sure are you that you’ve been following all the press release submission rules? If you cocked your head to the side wondering what rules I’m talking about then it’s definitely time to hold up a second.

There are several guidelines to keep in mind before yo… Read more

Dealing with Picky Journalists and Editors

Getting your press release or news story into a newspaper, on TV, or even a journalist’s blog can be an uphill battle. It makes it that much worse when the journalist or editor is super picky. After the fifth round of third degree questioning, and a brutal fact checking, it can seem like they just don’t like YO… Read more

Why You’re Suffering from Writer’s Block

Bukowski once said, “Writing about a writer’s block is better than not writing at all,” so here I am today writing a post about writer’s block. Hey, if it’s good enough for Bukowski, it’s good enough for me.

In all seriousness, writer’s block is something we all deal with from time to time. Whether you’re str… Read more

How to Identify Influential Bloggers

Before you can start pitching bloggers, you need to figure out which bloggers are worth pitching to. Just because someone has a blog in the niche you’re targeting doesn’t necessarily mean you should spend your time building a relationship with them and pitching them.  Yes, smaller blogs can still offer g… Read more

Surviving a “Business Mental Block”

No matter how clever and quick on your feet you are, eventually you have to face the dreaded thing that threatens to dismantle every business: the mental block. You could be going through a perfectly solid plan, every step of the way a success, when suddenly you can’t come up with any answers to a certain aspe… Read more

The 5 C’s of Press Release Writing

If you’ve followed this blog for a little while, you know that press release writing is one of the major topics I cover here. It’s a very important topic to me, and I truly believe that becoming a better press release writer can do wonders for your PR efforts.

But I also realize that with all the various tips and … Read more

7 Tips for Effective Social Media Monitoring

If you aren’t keeping track of what’s being said about you in the social media space, you’re asking for trouble. These days, everyone is on Facebook or Twitter, or they have a blog, or they participate in some sort of online community. And they’re constantly posting their opinions and talking about their e… Read more