Infographic: The Ultimate Media Interview Checklist

The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas

Public speaking is a common phobia, and it becomes even more challenging when you’re giving an interview. Thankfully, there are steps you can take to calm your anxiety an… Read more

17 Experts Respond to Your Email Marketing 9-1-1

According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.

Despite so m… Read more

How to Get Your News Into the Huffington Post

I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.”

And it’s true. You can see your byline up on the Huffington Post. All it takes is to create compelling, origin… Read more

Why PR Remains the Red-Headed Stepchild of Marketing

We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.

The fact is, though, public relations is still seen as the red-headed stepchild of marketing. For eve… Read more

Micro vs. Macro Blogging – Which is Better?

You know what blogging is, but do you know the difference between macro and micro blogging? While it seems like it’s just about the size of the message, there’s much more to it than that. The types of messages and what they convey about your business can vary quite a bit depending on the medium used.

People typ… Read more

5 Stupid Press Release Blunders Smart Companies Make

Newbie or old pro – nobody is safe from making the occasional blunder. And this happens all the time on press releases. There are so many elements and so many things could go wrong that even the best in the business slip up and make goofy errors.

Here are five blunders that even the smartest companies and PR pro… Read more

What to Do with a Failed Press Release

Well, you gave it your best shot. You wrote a fantastic press release, making sure to write in the inverted pyramid format and get in some great quotes and other relevant stuff. You literally couldn’t have done a better job… but it still failed miserably.

Hey, it happens! Getting a press release out “in the w… Read more

SEO is Dead, Long Live SEO

For so many years Search Engine Optimization has been the bread of butter of PR pros everywhere. You wanted to get attention to your website or store so you would spice up your blogs and other content with keywords and links. Google would take notice and bump up your website to the front page, allowing search… Read more

Email Marketing Tips to Learn From the Pros

Next to press releases, email marketing is one of the toughest things to get exactly right in PR. In fact, it’s safe to say many businesses out there have experienced painful growing pains while they figured it out. Many still struggle with it.

Why? Because it’s very easy to get it wrong and make your custome… Read more

How to Think 3 Steps Ahead in PR

Public relations is all about timing. Post something online at the right time and you’re golden – post at the wrong time and you’re out of luck. Release your press release right as the holiday shopping period begins and you’re rich – release it too late and you missed the window. With careful planning comes g… Read more