Headline Writing: Our Best Tips and Tricks for Effective PR Headlines
It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself.
The sad reality is that headlines are often treated as an afterthought, even though 8 out … Read more
9 Things to Know When Using Press Releases for SEO
Why should you try writing press releases and do press releases work for SEO?
A press release is a great way to communicate and promote your company’s events and news. As of now, more than half of the population search for news reports online.
Press releases for SEO is a strategy to raise your visibil… Read more
How Long Should A Press Release Be?
Want to write a press release, but don’t know how long it should be?
How Long Should A Press Release Be?
Ideally, a press release should be 300-500 words. 400 words is a good target.
Why so short? Because a press release should fit on one page when printed out. If it’s longer than that, journalists tend to get a b… Read more
7 Last Minute Things to Confirm Before Your Press Release Submission
If you’re not a detail-oriented person, then wading through the tiny details of a press release can be hard. Often with a long project and multiple drafts, you don’t want to read through it again. Yet with any press release submission, it’s vital for the document to be free from errors… Read more
What Is the Best Time to Send a Press Release?
Press releases have been around for decades and they are still one of the best methods of providing people with news and information. A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business.
10 Public Relations Rules to Always Follow
In an age where information is distributed across the globe in the time it takes to click a button, it’s imperative that you understand and practice public relations. Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients. … Read more
Get in the News! How to Write a News Release
People want to learn who you are, what you do, and why you should care. Without enough information, consumers could turn away. How you market your business could make all the difference.
Learning how to write a news release is an essential part of your marketing plan. Otherwise, you might fail to expand yo… Read more
Why Small Businesses Should Consider Press Release Services
Are you using a press release service for your business?
No matter what the size of a business, press releases can bring significant benefits. But if you’ve never does this before, you might not know what those benefits are or where to start.
What Is the Purpose of a Press Release? What Exactly Is It?
Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still … Read more
How to Create an Action Plan for Your Content Marketing
As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. In fact, it could be as short as one page. A simple act… Read more