Did you know it can take over five impressions before people start remembering your brand? Generating online brand visibility can help you linger in a consumer’s mind. When they want to purchase your product or service in the future, they’ll remember you!
Using a press release site can help you gain more brand visibility. After reading personalized content, over 80% of consumers feel more positive about a brand.
How exactly can a press release website amplify your brand? Read on to learn more!
Press Release Benefits
Press releases (PR) are statements that provide members of the news media with information about a significant event. They’re usually written by a company’s PR or communications team. Outsourcing this task to a PR agency can save you time and money.
Journalists use the information in press releases as a starting point for their articles. The goal of a press release is to give publications access to your desired message. This will help you generate positive attention for your organization.
Using a PR website can simplify your media outreach strategy. Here are a few press release benefits to consider if you haven’t hired a PR agency already.
Gain Brand Visibility
If consumers don’t know your company exists, they’ll take their business elsewhere. If journalists don’t know it exists, they won’t report on your company’s successes. For example, perhaps you want to announce a new product or business partnership.
You can use press releases to generate more brand visibility. Gaining more brand visibility will help you generate brand awareness. For 45% of marketers, increasing brand awareness is a top priority.
The more consumers recognize your brand, the more comfortable they’ll feel while shopping. This will help you generate more leads and sales.
Generating awareness is key to driving customers to your business and encouraging loyalty. One loyal customer is worth 10 one-time customers. In fact, a 2% increase in customer retention can reduce acquisition advertising costs by 10%.
Working with a PR website will ensure you distribute your press releases through reputable online channels and media outlets. You’ll reach a broader audience beyond your personal network.
Otherwise, your press releases may fail to reach your target audience. This will affect your ability to generate brand awareness.
An experienced PR release company can increase your brand visibility. They’ll ensure your releases appear in:
- Industry publications
- News feeds
- Relevant searches
Their services will help you turn brand visibility into brand awareness. Remember, it takes multiple impressions before people remember your brand. Once you start appearing in front of more customers, you can generate more sales.
Targeted Outreach
It’s not enough to send an online press release into the world. You need to ensure it reaches your target audience. Otherwise, it won’t have the desired impact.
The best PR release site will have established connections with journalists. They’ll allow you to specify demographics, geographical locations, and industries. You can ensure your press releases reach your target audience to maximize the impact.
Spread Information
Press releases allow you to spread important information about your company. They also allow you to control the narrative.
Working with a distribution company will ensure your press releases are clear and concise. Otherwise, journalists may fail to communicate the right information.
Consumers may even make assumptions about your business if you don’t have a PR strategy. Controlling the narrative allows you to control the public’s perception of your brand.
Sharing an online press release will allow you to generate buzz and excitement for your business. They could persuade consumers to try your newest products or services.
Differentiate Your Brand
Sharing press releases will allow you to develop a strong brand voice. In a crowded marketplace, this is crucial for differentiating your brand. You can stand apart from competitors to show consumers the unique value you can offer.
Differentiating your brand can help you forge stronger connections with customers. Connecting on an emotional level can foster deeper connections. This can lead to brand loyalty and repeat sales.
Build Trust and Credibility
Consumers won’t trust your business if they can’t learn about your brand. A PR distribution strategy will help you connect with customers. As they learn about your business, they’ll start trusting your brand.
Gaining brand trust will help you encourage more leads and sales. Your existing customers may even rave about your brand to others. This will further expand your reach.
Sharing well-written press releases on established media outlets can help you gain brand credibility. Your PR distribution company will help you appear on reputable channels. This will help you gain more brand trust and loyalty.
Improve Online Rankings
Sharing a press release benefits a company’s search engine optimization (SEO) strategy. SEO can help your brand appear higher on search engine result pages (SERPs). If you don’t appear on SERPs, consumers may never find your business.
When someone searches for your product or service, your press releases could appear on SERPs. About 68% of online experiences begin with a search engine. Appearing at the top of the first page can help you:
- Generate brand visibility
- Attract website traffic
- Connect with ideal customers
- Generate online leads and sales
- Improve your ROI
- Rank ahead of competitors
- Generating brand trust and loyalty
To improve your rankings, you need to share high-quality, informative content. Sharing an online press release can improve your rankings.
Sharing press releases will lead to more publications mentioning your brand. These articles will appear on the first page of search results. As consumers encounter your brand more often, brand visibility will grow.
Best Practices for PR Distribution
Want to experience the above press release benefits to gain more brand visibility? Here are a few tips to get you started!
Craft Engaging Press Releases
Without help from a PR writing and distribution company, you’ll need to learn how to craft compelling releases. The proper structure for a press release includes:
- An attention-grabbing headline
- A strong, relevant lede paragraph
- Keyword-rich copy
- Concise yet simple writing
- Helpful facts
- No fluff or embellishments
- Correct spelling and grammar
- Links to your website
- Quotes
- Your contact information
- A call to action
- Imagery (charts, pictures, illustrations)
- The company boilerplate
Learning how to write a strong press release can take time. Instead of learning through trial and error, outsource. An experienced PR writing company can craft your press releases and distribute the copy.
They’ll ensure the content is newsworthy and engaging. This will increase the likelihood of media outlets publishing the release. As more outlets share your content, you’ll gain more brand visibility.
Optimize for Search Engines
Before writing your press release, gather keyword research. Determine what phrases your target audience uses during online searches. Select a phrase of four or more words as your primary keyword.
Within the press release, the primary keyword should appear in the:
- Title and URL
- Opening and closing paragraph
- Body text
- Image file name and alt text
- An H1 heading
- SEO title and meta description
The SEO title and meta description will appear on SERPs. Compelling writing will encourage more people to click on the link to your content. As you generate more clicks, your rankings will improve.
Choose a PR distribution company that can optimize your press releases for you. Their services can help you appear higher on search engines. You’ll generate more brand visibility as you appear ahead of competing businesses.
Outsource for PR Distribution
Working with a PR distribution company will ensure your press release appears on multiple distribution channels. They’ll leverage their professional connections to get your release in the right hands. Sharing your release with multiple media outlets will maximize your reach and visibility.
Without help, this process could take time. Journalists receive hundreds of press releases a day. Make sure to read each publication’s submission guidelines first.
Otherwise, journalists won’t review your pitch email. The pitch will outline what journalists can expect from the release. Without a strong pitch email, they won’t look at the actual press release.
Leverage Social Media
Use social media marketing to direct more people to your press release. Sharing your press release online will help you gain more brand visibility.
Use relevant hashtags within the caption of each post to appear in front of your target audience. Don’t forget to engage with your followers. Answer any questions they have about the release or your business.
Track Your Success
After crafting and sharing your press release, track the data. This includes:
- Media coverage
- Website traffic
- Social media engagement
- Views/impressions
Reviewing the data from your efforts can help you determine what works or doesn’t. You can use this information to improve your press release strategy in the future.
Use a Press Release Site for Brand Visibility
To recap, how can a press release site help you gain brand visibility? Press releases help businesses appear in front of their ideal audiences. As you gain more brand visibility, you can generate leads, sales, and loyal customers.
Rely on eReleases: the best press release distribution service for small businesses. We have a proven track record with major media outlets. Leverage our exclusive database of subscribed journalists to reach your audience.
We can write, optimize, and distribute your press releases to over 1.7 million contacts. Place your order today!