What is a Partnership Press Release?
A partnership press release is a formal communication issued to the media in the form of a press release by one or more companies to announce a new partnership or collaboration between them. This type of press release is used to inform the public, media, and other stakeholders about the details of the partnership, its objectives, the benefits it is expected to bring, and any other relevant information.
According to recent industry research, up to 94% of tech executives view innovation partnerships as an essential strategy for business growth, and strategic collaborations have increased by 38% since 2023.
Why Partnership Press Releases Matter in Today’s Business Landscape
In today’s competitive business environment, strategic partnerships have become essential for companies looking to expand their reach, enhance their offerings, and drive innovation. A well-crafted partnership press release serves multiple critical functions:
- Builds Brand Credibility: When a lesser-known brand partners with an established organization, it can significantly boost the smaller brand’s image and credibility in the market.
- Expands Market Reach: Partnerships allow companies to leverage each other’s audiences, creating expanded market opportunities and strengthening brand presence.
- Attracts Investors: Strategic partnerships signal growth potential and innovation, making your company more attractive to potential investors.
- Enhances Customer Experience: Informing customers about new benefits, products, or services resulting from your partnership helps set expectations and builds excitement.
- Generates Media Coverage: A newsworthy partnership announcement can attract significant media attention, amplifying your message beyond your existing audience.
Below is a comprehensive guide on how to write a partnership press release.
The Goals of a Partnership Press Release
Knowing the goals of your partnership press release is essential to its success. Clarifying your objectives can help you tailor your press release accordingly. It also ensures your message is clear and impactful.
The first step is to consider whether you want to prioritize showcasing a strategic alliance or highlight joint efforts. If you’re looking to showcase a strategic alliance, highlight the benefits of each. Also, include quotes from executives that speak to the value of the collaboration.
To highlight joint efforts, focus on the specific projects you’re working on together. You can also include testimonials from clients who’ve benefited from the partnership.
You may need a press release to attract potential investors or secure funding. If this is the case, ensure it highlights the growth potential of your partnership. This will make your partnership more attractive to potential investors.
Additionally, consider whether you want to increase brand visibility through the partnership announcement. If you are, your press release should focus on the benefits that the partnership offers. This will help position your brand as a key player in the industry.
Partnership Press Release Examples
Want examples to see how other people have created their partnership press releases? Great, here are 12:
- Distribution partnership announcement
- Investment partnership – including minority investment
- Company named official partner of National Football League
- Official reseller partnership and future innovations
- Global strategic partnership
- Partnership puts brand’s bikes on football sidelines
- Long-term partnership extension announcement
- Joint research project partnership
- Partnership to reimagine customer experience
- Termination of partnership announcement
- Merger announcement
- Strategic retail partnership
Essential Elements of a High-Impact Partnership Press Release
Here’s a breakdown of what a partnership press release typically includes:
Attention-Grabbing Headline
A compelling, concise headline (under 100 characters) that clearly announces the partnership and hints at its significance. Include both company names, with the larger or more well-known company first, and incorporate keywords like “strategic partnership,” “collaboration,” or “joint venture.”
Example Headlines:
- “Google Cloud and Spotify Expand Partnership to Unlock Creator Potential”
- “Microsoft and OpenAI Announce Strategic Partnership to Advance AI Innovation”
- “Tesla Partners with PG&E to Create Virtual Power Plant in California”
Informative Subhead (Optional)
Use a subhead to highlight key benefits or explain the significance of the partnership in more detail. This is your opportunity to expand on the headline and provide context that makes journalists want to read more.
Dateline
The date and location from where the press release is issued.
Compelling Introduction
The opening paragraph must capture attention by answering the five W’s (who, what, when, where, and why) while conveying excitement about the partnership. Focus on the most newsworthy aspect of the collaboration and why it matters to your audience and industry at large.
Detail-Rich Body Content
The body paragraphs should expand on the introduction with specific details about:
- The strategic rationale behind the partnership
- Clear explanation of how the partnership works
- Specific products, services, or initiatives resulting from the collaboration
- Timeline for implementation or availability
- Market impact and competitive advantages
- Quantifiable benefits or goals when possible
Organize information in descending order of importance, with the most critical details appearing first.
Company Boilerplates
Include standardized descriptions of each partner company at the end of the release. Each boilerplate should be 3-5 sentences long and include:
- Company name and description
- Year founded and headquarters location
- Brief mission statement or company philosophy
- Key achievements or market position
- Website URL
Media Contact Details
Provide complete contact information for media inquiries, including:
- Name and title of primary media contact
- Direct phone number (not a general company line)
- Email address
- Availability for interviews or additional comments
Consider listing contacts from both partnering companies if appropriate.
Closing
A standard press release closing, such as “###” or “–END–”, to signify the end of the press release.
Partnership Announcement Press Release Templates
Here are three partnership announcement press release templates for different scenarios. Each can be customized to your specific partnership details.
Partnership Announcement Press Release Template 1: Strategic Business Partnership
| FOR IMMEDIATE RELEASE[Company A] and [Company B] Announce Strategic Partnership to [Primary Benefit] [CITY, STATE] – [Date] – [Company A], a [brief description of Company A], and [Company B], a [brief description of Company B], today announced a strategic partnership to [briefly describe the partnership goal and primary benefit]. This collaboration combines [Company A]’s expertise in [expertise area] with [Company B]’s leadership in [expertise area] to deliver innovative solutions to [target market/industry]. The partnership will focus on [specific initiatives, products, or services that will result from the collaboration]. By joining forces, the companies aim to [describe 2-3 key objectives or outcomes], ultimately [explain the broader impact for the industry, customers, or market]. “[Quote from Company A executive expressing enthusiasm about the partnership and highlighting key benefits],” said [Name], [Title] at [Company A]. “This partnership represents a significant step forward in our mission to [Company A’s relevant mission or goal].” [Name], [Title] at [Company B], added, “[Quote from Company B executive emphasizing the strategic rationale and future vision for the collaboration].” The partnership will formally launch on [launch date], with initial offerings including [specific details about first products, services, or initiatives]. Customers of both companies can expect [describe specific benefits customers will experience]. For more information about this partnership, visit [partnership-specific landing page URL if applicable]. About [Company A] About [Company B] Media Contacts: [Company B Contact Name] ### |
Template 2 For A Partnership Press Release: Technology Integration Partnership
| FOR IMMEDIATE RELEASE[Company A] Integrates with [Company B] to Enhance [Specific Functionality/Service] [CITY, STATE] – [Date] – [Company A], the [brief description of Company A’s position in market], today announced a technology integration partnership with [Company B], a leading provider of [Company B’s core service]. This integration will enable users to [describe the primary benefit of the integration] while [secondary benefit]. The seamless integration between [Company A]’s [product/platform] and [Company B]’s [product/platform] addresses growing customer demand for [describe market need]. Users will now be able to [explain what users can specifically do with the integrated solution that they couldn’t do before]. Key benefits of the integration include: “[Quote from Company A executive about the customer need being addressed and how the integration solves it],” said [Name], [Title] at [Company A]. “[Quote from Company B executive about the strategic importance of the partnership and shared vision],” said [Name], [Title] at [Company B]. The integration is now available to all [Company A] and [Company B] customers. Existing customers can [explain how existing customers can activate or access the integration]. New customers can get started by [explain process for new customers]. For more information, including implementation guides and tutorials, visit [dedicated resource page URL]. About [Company A] About [Company B] Media Contacts: [Company B Contact Name] ### |
Partnership Press Release Template 3: Nonprofit/Community Partnership
| FOR IMMEDIATE RELEASE[Organization A] Partners with [Organization B] to Address [Community Need/Social Issue] [CITY, STATE] – [Date] – [Organization A], a [brief description of Organization A], and [Organization B], a [brief description of Organization B], have announced a partnership aimed at [describe the primary goal related to the social issue or community need]. This collaboration will bring together resources, expertise, and networks to create sustainable solutions for [specific community or population]. Through this partnership, the organizations will launch [name of initiative or program], which will [describe specific activities and interventions]. The program will initially focus on [geographic area or specific population] with plans to expand to [mention expansion plans if applicable]. “[Quote from Organization A leader about the importance of the issue and why partnership is essential],” said [Name], [Title] at [Organization A]. [Name], [Title] at [Organization B], echoed this sentiment: “[Quote about shared values, mutual goals, and expected impact].” The partnership aims to achieve the following outcomes: The initiative will officially launch on April 2025. with a [describe launch event if applicable]. Community members interested in participating or supporting this effort can [provide clear call to action with contact information or website]. Funding for this partnership comes from [mention major funders if applicable and with permission], with additional support from [mention other supporters if applicable]. About [Organization A] About [Organization B] Media Contacts: [Organization B Contact Name] ### |
Tips for Using These Templates:
- Customize the content to reflect your specific partnership details and industry terminology
- Keep the entire press release between 400-500 words
- Include quotes from executives that offer insights beyond what’s in the main text
- Add specific data points or statistics where possible to strengthen your announcement
- Ensure all contact information is accurate and up-to-date
These templates provide a strong foundation for different types of partnership announcements, but should be tailored to represent your unique collaboration and value proposition.
Craft a Powerful Partnership Press Release Headline
Your headline is the most critical element of your partnership announcement. Journalists may receive hundreds of press releases daily, so your headline must immediately communicate value and newsworthiness.
Headline Best Practices:
- Keep it under 100 characters
- Include both company names
- Use action verbs that convey momentum
- Highlight the most significant benefit or outcome
- Incorporate industry-relevant keywords
- Avoid unnecessary jargon or acronyms
Remember to test your headline by asking: “Would this make me want to read more if I were a busy journalist?”
To create a striking headline, consider incorporating elements that create curiosity. Ensure you also convey the significance of the partnership. Start by highlighting the key players involved such as:
- Industry leaders
- Well-known organizations
- Recognized brands
This immediately captures attention and generates interest. Also, use words or phrases that spark curiosity.
To further enhance the headline, mention the specific benefits of the partnership agreement. Whether it’s groundbreaking advancements or transformative action, include details that generate intrigue.
When writing the headline, strive for conciseness. Keep it as brief as possible while conveying the essential information. A concise headline is easier to digest and more likely to catch readers’ attention.
Write a Compelling Introduction
When writing the introduction for your joint press release, provide a compelling overview. It will help capture your reader’s interest. This opening paragraph should answer the key questions:
- Who: Identify the industries involved in the announcement
- What: Outline the main purpose of the press release
- When: Specify the timeframe or date associated with the announcement
- Where: Highlight the location and context of the announcement
- Why: Address the rationale or purpose behind the announcement
Start by introducing the partnering companies and their importance in their respective industries. To add credibility and a human touch, consider including a quote from a key executive.
Ensure you state the nature of the collaboration. Ensure you highlight key objectives and areas of focus. These can be areas related to research, development, product innovation, or market expansion.
To show the value of the partnership, elaborate on how it’ll impact the industry. It may be through improved customer experience or access to new markets.
Highlight the Partnership’s Value Proposition
Once you write a press release intro, it’s time to highlight the value proposition. Talk about your shared goals and objectives and the benefits of the collaboration.
Describe how the partnership combines the strengths and expertise of each company. Explain how the collaboration will result in improved products catering to the market. Emphasize the unique advantages and competitive edge that the partnership brings.
You can also discuss the shared goals that partnering companies aim to achieve. Whether it’s market expansion or client satisfaction, clearly communicate the partnership’s vision.
Don’t forget to provide concrete examples of how it’ll benefit various stakeholders. This can include customers, employees, investors, and more. Highlight the specific outcomes they can expect from the partnership.
Include Supporting Details and Statistics
When writing a partnership press release, include supporting details and statistics. It helps to lend credibility and reinforce the significance of the partnership. Some examples of supporting details and statistics include:
- Market Share Data:
This shows the scale of the partnership and its potential impact on the market - Customer Base Information:
Indicates how many customers the two companies serve together - Projected Revenue Growth:
Showcases how much revenue the partnership is expected to generate - Other Relevant Data:
This includes data on market trends, product development, and more
As you write your partnership press release, keep the data relevant and concise. Your readers should be able to understand the importance of the data without research. Avoid using jargon or technical terms that your audience may not understand.
If you are using data from another source, be sure to cite it. It allows readers to verify the information. Additionally, make sure that all of the data is accurate.
Writing Impactful Executive Quotes
Strong quotes from company executives add credibility and a human element to your partnership announcement. They should:
- Express genuine enthusiasm about the partnership
- Explain why this collaboration matters to customers or the industry
- Avoid generic statements that could apply to any partnership
- Include forward-looking perspectives about long-term benefits
- Represent voices from both partnering organizations
Ensure quotes sound natural and conversational, not overly scripted or filled with marketing language.
Add Testimonial Quotes Where Appropriate
Testimonials offer validation from satisfied clients or industry experts. These people can vouch for the value and potential of the partnership. Testimonials from clients will help build trust.
Additionally, testimonials from industry experts can provide external validation. They can also help create buzz around your partnership.
When selecting testimonials, ensure they align with the objectives of the press release. Choose statements that resonate with the key themes and goals of the collaboration. It helps enhance the overall narrative.
Provide Contact Information
At the end of the press release, include contact information. This allows interested parties to reach out for media inquiries or further information.
Providing clear and accessible contact details demonstrates professionalism. This ensures that those seeking more information can easily get in touch.
Include the details of the designated contact person who can address partnership queries. The person should be responsive and knowledgeable about the partnership.
Including both email and phone contact information offers flexibility for those reaching out. It allows them to choose their preferred method of communication.
Follow Proper Press Release Formatting
Proper press release formatting is essential to ensure readability and professionalism. To adhere to these press release features and guidelines, follow these formatting tips:
- Use clear and concise headlines
- Begin with a dateline (e.g., City, State/Country Date)
- Write in a news-style format, using the third person
- Keep paragraphs short and focused
- Include relevant subheadings to break up the text
- End the press release with a concise boilerplate about each partnering company
The benefits of using this formatting are numerous. They include:
Professionalism
By adhering to the standard format, your press release will appear credible online. This increases the likelihood of your release being taken seriously.
Readability
Proper formatting ensures that your press release is easy to read and understand. This enables journalists to quickly grasp the main points of your announcement.
Media-Friendly
Journalists often receive numerous press releases. So, following proper formatting makes their job easier. They can scan the release to determine its relevance and newsworthiness. It also comes in handy when extracting key information for their reporting.
Increased Visibility
With proper formatting, your release will most likely be picked up and published by media outlets. Journalists appreciate well-presented releases. It improves the chances of your news gaining wider exposure.
Optimize for SEO
To enhance the visibility of your press release, optimize it for search engines. First, incorporate relevant keywords, such as “partnership press release.” This will help increase the chances of your press release on relevant search results.
However, don’t overstuff keywords. Instead, focus on using keywords naturally within the content.
Another SEO optimization technique is to include hyperlinks. These links can direct readers to additional information, such as product pages. Including these hyperlinks not only improves SEO but also enhances the user experience.
Remember to optimize other elements of your press release. These elements include headlines and meta tags. It can help your press release rank higher on search engines.
Different Types of Partnership Press Releases
Brand Partnerships
When two companies from different industries collaborate to offer something unique to their customers. Focus on how the partnership creates value through combined strengths.
Retail Partnerships
Emphasize expanded product availability, exclusive merchandise lines, or innovative shopping experiences. Highlight specific consumer benefits and convenience factors.
Educational Partnerships
When schools partner with businesses, focus on opportunities created for students and community benefits. Highlight specific programs, internships, or resources that will be available.
Long-Standing Partnership Celebrations
For partnership milestone announcements, highlight key achievements, future plans, and data showcasing the partnership’s success and ongoing value.
How to Get Your Partnership Announcement Noticed by Journalists
Getting media coverage for your partnership announcement requires strategic outreach to journalists who are likely to be interested in your story:
- Research Relevant Journalists: Identify reporters who cover your industry or have written about similar partnerships.
- Personalize Your Pitch: Reference their past coverage and explain why your partnership would interest their audience.
- Provide Ready-to-Use Assets: Include high-quality images, executive headshots, and potential interview opportunities.
- Follow Up Appropriately: Send a gentle reminder if you don’t hear back, but avoid excessive follow-ups.
At eReleases, we maintain relationships with over 1.7 million media contacts, including 700,000+ bloggers and social media influencers, helping your partnership announcement reach the right journalists.
Amplifying Your Partnership Announcement Through Social Media
Extend the reach of your partnership press release by strategically sharing it across social platforms:
- Create platform-specific versions of your announcement tailored to each social channel
- Use branded visuals that represent both companies
- Tag partner companies and relevant industry influencers
- Create a unique hashtag for your partnership
- Schedule posts across multiple days to maximize visibility
Frequently Asked Questions About Partnership Press Releases
What is the ideal length for a partnership press release?
Aim for 400-500 words. This is long enough to include essential details while remaining concise enough for journalists to quickly scan.
When should we send our partnership announcement?
Tuesday through Thursday mornings (before noon) typically see the highest engagement rates. Avoid major holidays and competing industry announcements.
Should both partners issue separate press releases?
Ideally, issue a joint release that both companies distribute through their channels. This ensures consistent messaging and prevents confusion.
How do we measure the success of our partnership press release?
Track media pickups, website traffic increases, social media engagement, and any resulting business inquiries or leads generated.
“A successful partnership press release doesn’t just announce a collaboration—it tells a compelling story about how two organizations together can create something greater than the sum of their parts.”
Mickie Kennedy, Founder of eReleases
Why Choose eReleases for Your Partnership Announcement
eReleases offers unique advantages for distributing your partnership press release:
- Exclusive PR Newswire Partnership: We’re the only service with an exclusive partnership with PR Newswire to distribute press releases through their national tier-1 distribution network.
- Targeted Industry Reach: We’ll distribute your partnership announcement to relevant trade publications and industry-specific journalists.
- Comprehensive Distribution: Your release reaches 550 news content systems, 3,000 newsrooms, and more than 4,500 major news websites.
- Professional Editing: Our editors review every release to maximize its effectiveness and appeal to journalists.
- Detailed Analytics: Receive comprehensive WireWatch™ reports showing your release’s performance across media outlets.
See Our Partnership Press Release Distribution Packages
Ready to Announce Your Partnership?
Creating an effective partnership press release is a strategic investment in your company’s visibility and credibility. By following the guidelines in this comprehensive guide, you’ll craft an announcement that attracts media attention, engages your audience, and showcases the value of your new collaboration.
For professional assistance with writing and distributing your partnership announcement, contact eReleases today.
Related Resources
- Partnership Press Release Examples
- Complete Guide to Press Releases
- How to Choose Press Release Distribution Services